Have you ever felt like you’re doing everything right and still not getting results? In this episode, Heather Lahtinen busts the myth of the “universal right way” to run a photography business (or anything, really).

Through a deeply personal story that led to an unexpected breakthrough, she reveals how forcing yourself into new experiments especially ones you’d normally resist can unlock surprising success. If you're tired, frustrated, and ready to quit, this is the episode you need.

Show Notes:

• The belief that “I’m doing everything and nothing is working”
• Why it’s easier to keep going when things are working—and harder when they’re not
• Managing your mind when you're not getting results
• What Heather wishes she had done sooner

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