In this episode of the Flourish Academy Podcast, Heather shares a live coaching conversation with a photographer who's been struggling with how to talk about her business without feeling like she's "selling." Together, they uncover how projecting personal fears and beliefs onto others can block growth and prevent action. Heather offers powerful mindset shifts that can help you confidently share your work, see networking in a new light, and remember that service—not selling—is the secret to business success. If you've ever felt weird about promoting your work, this episode is for you.

Show Notes:

• Why projecting your thoughts onto others keeps you stuck
• The difference between service energy and sales energy
• How to reframe networking discomfort and build confidence
• Why human connection is never a waste of time
• A simple mindset shift that makes marketing feel easier

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