In this episode of the Flourish Academy Podcast, Heather Lahtinen sits down with her dear friend Nicole Begley to unpack a surprising epiphany about what we really expect when we pay for online courses or coaching programs. Spoiler alert: we're not just looking for information, we're trying to buy a friction-free path to success. Heather shares a powerful mindset shift that will change how you approach education, business growth, and pricing strategies forever. Plus, hear the behind-the-scenes story of how a surprise visit from her Progress Lab partners turned into a life-giving weekend of laughter, coaching, and breakthroughs. Show Notes:

• Why in-person workshops are so transformational
• The myth of the frictionless program
• The real reason some courses disappoint us
• How Heather plans to reframe her Elevate marketing
• Using friction to refine yourself instead of fearing it
• Why your actions (not outcomes) are the real measure of success

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Connect:

Heather Lahtinen: Website, Facebook, Instagram

Nicole Begley: https://hairofthedogacademy.com/