In this episode of the Flourish Academy podcast, Heather Lahtinen explores how your self-concept shapes the way you invest in your photography business. Are you approaching education, gear, and coaching as a consumer focused on spending and satisfaction or as an investor focused on extracting value and creating returns? Heather breaks down the difference, shares powerful examples from Elevate coaching, and explains why building the identity of a confident photographer and entrepreneur is essential for growth. If you've ever doubted your ability to "get your money's worth" from programs or tools, this episode will help you flip your perspective and start creating real results.

FREE 4-WEEK CHALLENGE FOR PHOTOGRAPHERS: https://flourishacademy.mykajabi.com/4-clients-in-4-weeks-challenge

Show Notes:

• Why your self-concept as a photographer and business owner directly impacts your confidence and results.

• The difference between a consumer mindset (buying, spending, seeking satisfaction) and an investor mindset.

• Why watching every single lesson isn't required for success and how one nugget can change everything.

• How to shift your thinking from "I need more proof" to "I trust myself to figure it out."

• The crucial role of coaching, mentorship, and community in helping you see beliefs you can't see on your own.

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