In this episode of the Flourish Academy Podcast, Heather Lahtinen dives into the frustration and disappointment we feel when we don’t reach our business goals. She shares insights from working with photographers on strategy calls and one-on-one coaching, exploring how focusing solely on revenue can overshadow other meaningful achievements. Learn how to recognize non-revenue victories (NRVs), celebrate wins along the way, and create a mindset that supports long-term success both in business and life. Show Notes:

• The emotional impact of not hitting revenue goals and why it can leave us feeling defeated.

• How focusing only on one number (like revenue) can make us overlook meaningful progress.

• Practical advice: track non-revenue victories (NRVs) to stay motivated and build momentum.

• How coaching and mindset tools can help process challenges faster and maintain calm, grounded energy.

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