What do pumpkins have to do with running a photography business? More than you might think. In this episode, Heather shares how her journey of accidentally becoming both a pumpkin farmer and an entrepreneur reveals a powerful framework for growth: the scientific method. You’ll discover how to experiment, evaluate, and keep moving forward especially when setbacks (or deer!) threaten to derail your progress. Whether you’re trying to grow pumpkins or book more clients, this episode will help you reframe failure as fuel for resilience.

Show Notes

• Heather’s 6-step framework for growth based on the scientific method
• The parallels between planting pumpkins and building a photography business
• Why setbacks aren’t happening to you but for you
• How to manage emotions when plans don’t go as expected
• The truth about entitlement: why effort doesn’t guarantee outcomes
• How failure builds resilience, confidence, and grit
• Why experimentation is the fastest path to clarity in business

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