In this episode of the Flourish Academy Podcast, Heather chats with photographer and SEO educator Connor Walberg about how photographers can use search engine optimization (SEO) to get found online. They break down why SEO isn’t just a technical skill—it’s also a mindset game. If you’ve ever wondered how to attract clients who are already looking for your services, this conversation is for you.

Show Notes:

• Why SEO is more about mindset than just strategy

• The difference between direct seekers (actively searching) and indirect discoverers (stumbling across your work)

• Why consistency and the “compound effect” are key to long-term SEO success

• Common myths photographers believe about SEO and how to overcome them

• How to shift your thinking so that you actually take action on SEO

Links:

• Learn more from Connor: connorwalberg.com

• Join our next free coaching workshop: www.getcoachedbyheather.com

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Connect:

Heather Lahtinen: Website, Facebook, Instagram