Flourish Academy Podcast

Podcast Ep 381 - The Anatomy of an $8,000 Sale: Mindset, Marketing & Pricing


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In this episode of the Flourish Academy Podcast, Heather sits down with three talented photographers—Katie Carmichael, Jess Wasik, and Marcy Frye—who each recently closed $8,000+ sales. From humble beginnings charging $25 for sessions to confidently running thriving businesses, these women share their journeys of growth, mindset shifts, and client experiences that led to high-value sales.

You'll hear how they market, price, and most importantly, think about their work—and how these lessons can apply directly to your business. Success leaves clues, and today, you'll get the inside look at exactly how these photographers made it happen.

Show Notes

  • The evolution from $25 shoots to $8K+ client sales
  • What really goes into an $8,000 sale (products, wall art, albums, and more)
  • How mindset shifts are more important than "perfect pricing" or "better photos"
  • The role of education, accountability, and community in business growth

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Flourish Academy PodcastBy Heather Lahtinen

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