In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley uncover the sneaky thought that might be sabotaging your photography sales — the fear of being "shady" or doing a bait and switch when offering paid upgrades after free or charitable sessions. They share how to shift from guilt and hesitation to confidence and service so you can sell ethically, easily, and profitably.

Key Takeaways:

• The "bait and switch" fear is killing your conversions.
• Transparency and communication create trust, not pressure.
• Clean, confident thinking drives higher sales.
• Selling from service is never manipulative.
• Your mindset determines your results — not your pricing.

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