Did you hear that Walmart is changing its ad strategy by using influencers to make podcast ads that feel more personal? These new ads aim to capture the attention of younger audiences by tapping into their passions and partnering with influencers they admire, making each message feel authentic and genuinely exciting. Could Walmart be changing the game for other major retailers? In this week's midweek news, the crew talks about which shows are topping the charts, and we also learn how The Good, The Bad & The Rugby listened to their community and made their own Gin Brand! Stay tuned for tips you can use inspired by what leading podcasters are putting into action.

Episode Highlights: 

[2:41] Dominic Lawson Announces New Podcast, "Mental Health Rewritten"

[05:34] Surprises About Audience Familiarity with Previous Work

[22:30] Spotify's Podcast Rankings and Discussion

[31:15] Walmart's Innovative Podcast Advertising Strategy

[37:49] Debate on Influencers vs. Podcasters for Advertising

[45:51] Rugby Podcast Launches Own Gin Brand

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

PodNews: 

www.Podnews.net

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

ovideo.com/c/product/1597214-REG/dji_cp_os_00000146_01_osmo_pocket_2_gimbal.html

Walmart is Redefining Podcast Advertising: 

https://bit.ly/4f7trdy

The Good, The Bad & The Rugby Launch Gin Brand: 

www.podcastnewsdaily.com/news/fans-of-a-rugby-podcast-ask-for-a-gin-brand-launch-and-the-hosts-deliver/article_4dfe6516-87e7-11ef-b164-37e5b6c76b74.html

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Today, we're rethinking popular podcasting advice, especially the focus on download numbers. We hear it from many experts--big download numbers don't matter. Is that really true or are those experts steering you in the wrong direction? Or could other metrics work even better?

Episode Highlights:

[3:02] Personal Experiences and Challenges

[7:51] Future Plans and Personal Goals

[13:17] Observations from Asheville

[17:46] Camera Equipment Discussion

[21:42] Debating the Importance of Download Numbers

[48:27] Monetization and Podcast Growth

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Join Marc For the Minvo ProCast: 

www.youtube.com/watch?v=Mhg8PvQNBeY

DGI Pocket 2 Gimbal Camera: 

www.bhphotovideo.com/c/product/1597214-REG/dji_cp_os_00000146_01_osmo_pocket_2_gimbal.html

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

On September 26th, 2024, Asheville NC and the surrounding areas were devastated by Hurricane Helene. Days before the hurricane hit, I along with my wife Amy retreated from the area for a scheduled trip. Witnessing the devastation from afar, we jumped into action to contribute, ultimately raising over $10,000 and bringing a truckload of essential items to the people of Asheville in need. In this episode, I'll share the challenges, triumphs, and touching moments of this journey, highlighting how the community continues to rally together to recover. For instance, local volunteers organized daily meal distributions, and a neighborhood group worked tirelessly to clear debris and provide shelter to those displaced. With this being National Mental Health Awareness Month, we also explore the emotional impact of enduring major natural disasters and how community support and camaraderie bring light to the darkest times. We also would like to acknowledge those currently affected by Hurricane Milton and send our heartfelt thoughts to everyone impacted and remind them to never lose hope.

If you feel moved by this story, please consider donating to the GoFundMe linked in the show notes. Your support can make a significant difference for the survivors in Asheville and help bring hope and relief to those in need.

Episode Highlights:

[2:49] Ashley Feller's Experience with Hurricane Michael

[9:01] Impact of Hurricane Michael and Advancements Since

[13:15] Marc Ronick's Experience with Hurricane Helene

[30:46] Coordinating the Relief Effort

[43:28] Emotional Impact and Community Support

[1:10:49] Sending Hope to all Hurricane Survivors

Links & Resources:

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

⁠https://www.facebook.com/groups/empoweredpodcasting⁠

Support our Asheville Neighbors After Hurricane Helene: 

gofund.me/8fff4d72

Donate to Beloved Asheville: 

www.belovedasheville.com/donate/

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or or [email protected]

Headliner has entered the short form video space. While our fearless leader Marc Ronick is helping with vital resources for Hurricane Helene victims, the rest of the crew takes the wheel to cover podcast headlines and share stories about which major platforms' new features are shaping the future of podcasting! From Headliner’s new video clip integration, to Apple and Spotify podcast charts, we explain why these updates are important for podcasters. We also discuss the latest YouTube Shorts update, along with competition from TikTok, which is generating significant attention. Find out how Instagram's removal of the follow-only feed affects how users discover new content and engage with creators and why Instagram may have chosen to eliminate this feature. Tune in now to stay informed, inspired, and ahead of the curve as podcasting evolves!

Episode Highlights:

[1:57] Icebreaker Question: What is something you'd never do again in your podcasting journey?

[5:22] Marc Ronick’s Instagram Post and Donations for Hurricane Helene Victims 

[8:26] Apple and Spotify Podcast Charts

[11:13] Debate on Video vs. Audio Podcasts

[23:29] YouTube Shorts and Social Media Updates

[30:52] Instagram's Algorithm Changes and User Engagement

[44:04] Kids Podcast Listener Report

[49:17] Kid-Centric Content Creators' Success

Links & Resources:

The Podcasting Morning Chat: 

www.podpage.com/pmc

Podnews: 

www.Podnews.net

Youtube Shorts Tripling in Size:

www.podcastnewsdaily.com/news/not-as-short-youtube-shorts-are-tripling-in-size/article_080be88c-8592-11ef-81d8-a35272fbe00e.html

Edison’s Kids Podcast Listener Report: 

www.edisonresearch.com/the-kids-podcast-listener-report/?__s=k2p51zmxfpgacrbeb9fz

Afros & Audio Event: 

www.afrosandaudio.com/

Coffee Social Season 2 Live Launch on Chatter: 

www.chattersocial.io/room/a38d01a4-0817-479e-a491-8cf2547f421a

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Are you looking to refine your content strategy and build genuine connections with your audience? We've got just the conversation for you. While our lead host Marc Ronick is on the road delivering essential items to those affected by Hurricane Helene, the community shares a dynamic discussion on how to balance authenticity with content strategy across platforms. In this panel-style conversation, we explore different approaches to content creation, how to effectively use various platforms, and share practical tips for making real connections with your audience.

Episode Highlights:

[1:50] Icebreaker Question: If you could create one type of content only, minus a podcast, what would it be and why?

[4:50] Content Creation Strategies

[5:08] Repurposing and Reimagining Content

[1:00:02] Vulnerable Content and Live Interaction

[1:00:20] Marc Ronick’s Update on Disaster Relief Efforts

[1:00:41] Addressing Misinformation and Community Support

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Support our Asheville Neighbors After Hurricane Helene: 

https://gofund.me/8fff4d72

Alex Hormozi’s Advice on Content Creation: 

www.youtube.com/watch?v=pyNOR5BSN9I

Beloved Asheville:

www.belovedasheville.com/

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

If you've ever thought, "Social media is too overwhelming for me, " this episode is for you. While our fearless leader Marc Ronick delivers essential items to Hurricane Helene victims in Asheville, North Carolina, Jonathan Howard and the crew take the mic to tackle one of the most prevalent challenges podcasters face: making social media work for you in a way that is less overwhelming. In this episode, we discuss using social media to engage your target audience and methods to repurpose your content across different platforms. If you've experienced social media burnout, this conversation will inspire you to amplify your social media presence and nourish authentic connections within your community.

Episode Highlights:

[3:38] Icebreaker Question: Have you ever thought about quitting your podcast?

[6:57] Challenges and Motivations in Podcasting

[11:43] Engaging the Audience on Social Media

[21:36] Strategies for Social Media Engagement

[39:23] Using Pinterest and YouTube Effectively

[53:19] Social Media Scheduling Strategies

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Support our Asheville Neighbors After Hurricane Helene: 

www.gofundme.com/f/amymarcsupportavl

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Adam Carolla's move to Substack has sparked many conversations. Could this platform open the gates for discoverability and opportunities to monetize for an exclusive community? This is just one of the headlines we are covering today. We will also discuss the increasing demand for video podcasts and the various strategies podcasters can use to improve the discoverability of their shows. Additionally, the team will provide advice and support to our community member, Alexandra, as she considers how to approach the upcoming NaPodPoMo (National Podcast Post Month) challenge. If you want to stay informed about the podcast industry and be inspired by creative approaches shared by our community, tune in - you might just discover some tips to enhance your show.

Episode Highlights: 

[4:12] Discussion on Podcast Categories and Charts

[6:10] Dominic Lawson's Signal Awards Nomination

[9:00] National Podcast Post Month (NaPodPoMo) Challenge

[22:03] Integration of Video in Podcasting

[36:06] Adam Carolla's Substack Podcast Launch

[47:12] Substack Podcast Hosting and Revenue Model

Links & Resources:

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

⁠https://www.facebook.com/groups/empoweredpodcasting⁠

Substack:

www.Substack.com

Napodpomo:

podnews.net/press-release/napodpomo-challenge-17

Black is America:

www.blackisamericapodcast.com/

The Signal Awards: 

www.signalaward.com/

Content Creators of Color: 

contentofcolor.com/

Rory's Story Cubes:

www.storycubes.com/

Alex Sanfilippo:

alexsanfilippo.com/

Pod Match:

podmatch.com/

Headliner: 

make.headliner.app/

Descript: 

www.descript.com/

Riverside: 

www.riverside.fm/?via=0676da

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Join us as we cover the most important headlines for independent creators. If you're interested in the latest AI advancements, we're exploring the groundbreaking Rabbit R1 device and its potential to revolutionize content creation. But hold on, because there's a big change on the horizon. Charitable is going away, according to Spotify. What does this mean for those who love creating short links and tracking their analytics? Don't worry; we have some alternatives for you. If you're up for a challenge, we're discussing NaPodPoMo (National Podcast Post Month). This challenge encourages a burst of content creation, helping podcasters build a substantial library of episodes and fostering a sense of community among participants who support each other throughout the challenge. 

Episode Highlights:

[4:16] Hurricane Helene Updates

[8:24] AI Device Rabbit H1 and Its Capabilities

[19:09] Discussion on AI Device and Its Potential for Podcasts.

[23:18] Podcast Data and Industry News

[28:22] Spotify's Integration with Patreon and Chartable Shutdown

[49:52] Pod Match Network

[1:05:41] The Value of Podcast Networks

Links & Resources:

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

⁠www.facebook.com/groups/empoweredpodcasting⁠

PodNews:

www.Podnews.net

PodLP Launches Podcast Permalinks with Previews:

blog.podlp.com/posts/permalink-launch/

Afros & Audio Podcast Event: 

www.afrosandaudio.com

Chartable: 

www.chartable.com

Bumper: 

www.wearebumper.com

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Can a podcast offer hope during the darkest of times? After Hurricane Helene caused widespread devastation from Florida and Georgia through East Tennessee and my neck of the woods, Western North Carolina, leaving behind a trail of destruction, entire towns have been destroyed, resulting in numerous fatalities and hundreds of people still missing. In this episode, the community discusses the challenges faced by the locals of Marc's hometown of Asheville, North Carolina, including the lack of adequate media coverage, the efforts of disaster relief organizations to assist those in need, and the communication challenges following the destruction of power grids and cell phone towers. Tune in and learn how podcasting can make a difference in your local community.

Episode Highlights:

[4:18] Impact of Hurricane Helene on Asheville

[5:19] Personal Experiences and Initial Reactions

[10:08] Icebreaker Question: What's one way you've seen podcasts used to inspire positive change?

[17:42] Challenges and Considerations in Disaster Response

[53:05] Community Support and Future Plans

[56:18] Staying Informed and Supporting Verified Disaster Relief Organizations

Links & Resources:

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Cajun Navy:

unitedcajunnavy.org/

FEMA:

www.fema.gov/

American Red Cross:

www.redcross.org/

National Voluntary Organizations Active in Disaster (NVOAD):

www.nvoad.org/

Join Marc Ronick & Nick Nalbach for the Minvo Procast: 

www.youtube.com/watch?v=pip1j4q9vWo

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]

Today is International Podcast Day, and we are celebrating our most valuable asset - our voices. Voice coach and expert Nic Redman joins us from across the pond and shares insightful tips on vocal health, overcoming self-consciousness, and sounding more natural. No matter where you are in your podcasting journey, this episode will help you discover your vocal potential and embrace the unique qualities that make your voice shine.

Episode Highlights:

[6:38] Support for Hurricane Helene Victims

[12:33] Meet Nic Redman

[16:02] Self-editing and the effect on your voice

[31:25] Vocal Warm-Up and Maintenance

[31:36] Handling Voice Issues and Recovery

[34:58] Tips for vocal resets

[47:32] Script Reading and Meditation Podcasts

[54:33] Voice Changes and Maintenance

[1:04:02] Embrace Your Natural Voice

Links & Resources:

The Podcasting Morning Chat: 

www.podpage.com/pmc

Our guest for International Podcast Day Nic Redman: 

nicolaredman.com/

Nic’s vocal warm-up: 

nicolaredman.com/podcaster-warm-up

Nic Redman on Instagram:

www.instagram.com/nicredvoice/?hl=en

The Voice Coach Podcast:

https://nicolaredman.com/voice-coach-podcast/

Nic's Book "On The Mic"

nicolaredman.com/on-the-mic-book/

Join The Empowered Podcasting Facebook Group:

⁠https://www.facebook.com/groups/empoweredpodcasting⁠

Remember to rate, follow, share, and review our podcast. Your support helps us grow 

and continue to bring valuable content to our community.

Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w

Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]