In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations for podcast success.

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Best Moments:

(01:11) Jay introduces Courtney Elmer, sharing her inspiring story of overcoming thyroid cancer

(01:54) Overview of PodLaunch and Courtney's approach to podcast success

(02:55) Myth-busting: Is it too late to start a podcast in 2025?

(03:57) The shocking statistic: Only 30,000 of 3 million podcasts are "actively established"

(04:37) How the podcast charts work and why ranking matters for credibility

(08:17) What factors determine podcast ranking (follows, downloads, listens, ratings)

(12:14) Setting accurate expectations for podcast success and business integration

(14:55) The dual challenge: creating content AND attracting listeners

(17:36) Jay's concern about reducing his five-episodes-per-week schedule

(20:33) How to connect with Courtney and learn more about PodLaunch

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Guest Bio:

Courtney Elmer is the founder of PodLaunch HQ and host of "Insider Secrets to a Top 100 Podcast." After overcoming thyroid cancer at age 25, she built a career helping business owners and subject matter experts launch successful, profitable podcasts. Her company focuses not just on the technical aspects of podcasting but on creating strategic shows that convert listeners into clients. Through her podcast, workshops, and services, Courtney helps podcast creators build sustainable, profitable shows that rank in the top charts and deliver measurable ROI.

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