PodCraft by Alitu: Honing the Craft of Podcasting

There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format.

• The Cost of Podcast Equipment in 2025
• Need Help With Your Podcast?

If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.

We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads.

• Podcast Sponsorship: The Ultimate Guide
• How to Make a Podcast Media Kit
• The Podcraft Academy

A bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call recording platforms in the process.

We recorded segments with Squadcast, Riverside, Alitu, Iris, Cleanfeed, Zoom, Streamyard, and Zencastr.

Also mentioned:

• The Podcraft listener survey
• The IndiePod Community
• Why video can't and won't replace audio in podcasting
• What's the best day of the week to release a podcast episode?
• Podcast industry statistics
• Average podcast downloads
• Data on desired episode length
• How to do effective podcast sponsorship
• How to grow a podcast without social media
• Minimum effective podcast editing

In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.

Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between different content platforms and the importance of focusing on what works rather than trying to be everywhere.

Whether you're just starting out or looking to scale your show, we're sharing actionable insights on building sustainable content workflows, recruiting and developing team members effectively, and creating a content strategy that stands the test of time.

Check out Matty's show over at https://podcasts.apple.com/gb/podcast/how-to-not-get-sick-and-die/id1450212088

And to make the production process even easier, check out: https://alitu.com - the easiest podcast creation platform on the planet.

Chapter List

00:00 - Introduction and Matty's Background

02:05 - Mindset for Consistent Podcasting

07:19 - Building Systems and Team Management

17:43 - Content Repurposing Workflow

23:39 - Business Model Behind the Podcast

34:01 - YouTube Strategy Discussion

43:36 - Content Volume and Platform Choice

52:30 - Wrap-up and Resources

An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one?

Mentioned

• The Podcraft Listener Survey
• IndiePod Community
• Podcast Trailers Guide
• Rephonic Audience Graph

Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a sense of what they will get out of it and leave them no doubt that this is the podcast for them. Later on, use your outro to ensure you turn new listeners into followers or subscribers and guarantee they return for more.

• What Do the Top 20 Podcasts Tell Us About the Perfect Intro Formula?
• Podcast Intro Script Template & Tips to Open With a Bang
• The Podcraft Listener Survey

A Call to Action is when you ask your audience to do something. For example:

• share the podcast episode with a friend,
• review the show on Apple Podcasts or Podchaser
• visit the podcast’s website, crowdfunding page, or social media content
• click on a link in the show notes
• And so much more!

Many podcasters feel frustrated at the lack of action from their call, however. In this episode, we talk about why you might be seeing little or no uptake with your CTAs, and offer a few tips for putting that right.

Check out our full Podcast Calls to Action guide, which accompanies this episode. And our own CTA this week is a request for you to take our (very quick) Podcraft Audience Survey.

In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websites out of sticks, and you could get eaten by a dinosaur when trying to upload your latest episode.

These days, it's much easier to make a podcast and reach your target audience. This episode isn't purely an "in our day" ramble, but also (hopefully!) some useful tips and advice about making the best of what's available to you now.

Mentioned

• The IndiePod Community
• Remote Recording Tools
• Rode Wireless Micro
• Alitu
• Podpage
• Canva
• UK Business Startup
• Audio Drama for Pessimists
• Ko-Fi Vs Buy Me a Coffee

A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast.

Lists: Where you break things down into bite-sized, numbered pieces that are easy to skim and share. Use lists to highlight top picks, tips, or resources your audience will love.

Comparisons: Where you help people decide by putting two options head-to-head. Break down the pros and cons so your audience can make smarter, more confident choices.

Reviews: Where you share your honest opinion about a product, service, or experience. Show your audience what’s great, what’s not, and whether it’s worth their time or money.

Case Studies: Where you tell real-life stories to inspire or teach your audience. Dive into successes, challenges, or unique approaches that they can learn from or relate to.

Costs: Where you break down what things cost and whether they’re worth it. Help your audience understand where to spend, where to save, and what to expect financially.

How-Tos: Where you teach your audience how to do something step by step. Make it simple, clear, and actionable so they can achieve their goals with confidence.