PodCraft by Alitu: Honing the Craft of Podcasting

Podcast celebrities aside, how much money can the everyday independent podcaster expect to make?

Well, the answer is “it depends”. But, based on our own experiences of well over a decade in the medium, here are some realistic breakdowns, examples, and goals.

Full article: How Much Money Do Podcasters Make?

Elsewhere, we also talk through a brilliant piece by Lauren Passell and Arielle Nissenblatt of Podcast Marketing Magic: Podcast Marketing and Publishing: What’s in and What’s Out for 2025?

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"? 

No? 

Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out. 

Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things were possible?

On top of that, we discuss podcast listener pet peeves, as well as the various ways you can (effectively) get feedback on your podcast!

Mentioned

• How to Get Booked as a Guest on Another Podcast
• Is Your Podcast Annoying?
• How to Get Podcast Feedback
• Interview with the Founder of Podchaser
• IndiePod Community
• The Podcraft Academy

We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them.

1. “If It’s Not Got an RSS Feed, It’s Not a Podcast,” say 67% of Podcasters
2. Most Podcasters Upload Audio-First Content to YouTube
3. Survey Reveals How Listeners Want to Engage With Your Podcast
4. Only 8% of Podcasters Enter Awards
5. Only 1 in 4 Podcasters Monetise
6. The Blue Yeti is Still the Most Popular Mic
7. Instagram and Facebook Are the Most Popular Social Platforms for Podcasters
8. Data on How Podcasters Measure Success
9. Most Listeners Find it Easy to Discover New Podcasts

It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads.

On this episode, we dig into the details and offer some tips for keeping your feed active without doing yourself out of a well-earned rest.

Mentioned

• Keep Publishing Over the Holidays, Podcast Report Says
• Your Podcast Won't Go Viral, and That's a Good Thing

It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listenership.

We also talk through some other new posts on the site, as well as some published elsewhere (including one that we disagree with quite heavily!).

• The Podcast Discovery Report 2024
• MOVO iVlogger-PRO Review
• Best Podcast Directories
• Full Disclosure: The Power of Unedited Audio (Blubrry)
• Do we need to kill off the word Podcast? (John McDermott)
• Adapt or Get Left Behind: The Future of Podcasting Is Multi-Platform (Max Cutler)
• The Hidden Risks of YouTube and Spotify That The Suck-Up Podcast Bros on LinkedIn Won't Admit (Neal Veglio)

In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition, sometimes called a unique selling proposition (USP) for your podcast, explaining how to make your show stand out and attract more listeners. He breaks down what makes a great USP, using examples from brands like Airbnb and Fjallraven, and shows how to apply these principles to podcasting. The second half focuses on interview preparation, where Colin shares nine actionable tips to conduct better podcast interviews, from proper guest research to creating engaging conversations that benefit both the guest and the audience.

There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.

And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume.

Also Mentioned

• The Podcraft Academy
• The Podcraft Listener Space

It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.

Also Mentioned

• Alitu: The Podcast Maker
• Podcraft Listener Community
• Best Podcast Boom Arms
• 3 Signs Listeners Are Making More Time for Podcasts