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Bridget Dobyan, Executive Director of the Hearing Industries Association (HIA), joins us to share her remarkable journey from childhood hearing loss to becoming a powerful advocate for hearing health policy. Diagnosed with cholesteatoma at age 8, she experienced sudden hearing loss at 11 when the condition severely damaged the bones in her middle ear. But rather than letting this define her limitations, Bridget used it as a foundation for understanding the issues she'd later address as a leader in hearing healthcare policy.

We explore the fascinating differences between traditional hearing aids, cochlear implants, and bone-anchored devices, while dispelling outdated perceptions about hearing technology. Today's hearing devices are sleek, sophisticated, and Bluetooth-enabled—a far cry from the "beige bananas" many still picture. Yet despite technological advances, hearing health remains severely undertreated, with millions of Americans neglecting annual hearing evaluations.

The conversation shifts to HIA's groundbreaking "Hear Well" campaign, which has generated over $23 million in earned media through positive, stigma-busting messaging. For Better Hearing Month this May, they're launching "Happy Dance 2.0," offering hearing professionals free, downloadable assets to spark vital conversations about hearing health.

Whether you're a hearing care professional looking for practice resources, someone experiencing hearing difficulties, or simply interested in protecting your hearing health, this episode offers valuable insights into how addressing hearing loss connects directly to overall wellbeing, professional success, and quality of life. Visit hearing.org today to access free campaign resources and join the movement to make hearing health a priority.

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