Posed for Success

Personal styling is everything that embodies the external representation of who we are. Not just what clothing we wear. It encapsulates their energy, their body language, the confidence you feel within your style.

Your personal style translates over video and photos. Which is why it’s so important to understand your personal style in your brand.

This doesn’t mean that you have to be wearing the latest “it” item, wearing designer clothing or chasing trends. What understanding your personal style means is that you are drawing in a community of people that relate to and understand who you are. 

Prioritizing your style also helps you see a future version of yourself. Ask yourself: “Am I embodying the person that I want to be seen as? And am I doing that intentionally?”

Jordan shares more important questions to think on:

• Are you choosing how you want to be seen as? 
• Is it in alignment with what you're trying to represent?
• Do you feel like yourself in the way that you're being represented?

Authenticity is important with your personal style, so how do you reconcile being authentic and showing up as the best future version of yourself? Jordan says to think of your “Badass Alter Ego Self.”

If you haven’t quite figured out your personal styling yet, you can start off by thinking of what it would be like to embody that badass alter ego persona. If you had everything figured out, what does she look like? How does she present herself? How could I understand her? How is she dressing? What makes sense to her? 

When you can separate the two - where you are now and where you want your future self to be, you can start to embody who you want to become while staying true and authentic to yourself.

Personal styling and personal branding is a transformative experience. If we want to be, do, have something different, then we have to do something different.

You can build confidence in your personal styling just by trying.

There are 3 key steps to get started.

1. Determine your message. Think of personality and style adjectives. For example: “I want to be seen as approachable and relatable with some feminine infusion.” When you are building your personal style, always assess your decisions against these adjectives and ask yourself if they align.
2. Build the visual. Create a visual representation of what style you are attracted to. Start with Pinterest and find out what you are drawn to. Pin more and more. When we see repetition, that’s when we know something is speaking to us.
3. Recreate what you see and experience. Take the visuals that you’ve built and try to recreate it with what you own. See your clothes in new ways and see if it feels authentic. Do this with your own closet before you ever step into a store. When you experiment first, you’ll have a better idea of what you may need when you shop.

Styling is not superficial. It’s an extension of your body and who you are. Be an anthropologist to your own self and discover what lights you up and is authentic to yourself. This should feel very fun because there’s no wrong way to style yourself. You just need to start.

Connect with Jordan and learn more here.

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🎉Feel confident every time you posted and have a professional brand that makes you stand out from your competition?

🎉Have a system that takes the stress out of marketing yourself so that you can grow your business and make more money?

🎉Make a bigger impact in your industry, so you can finally have the time and financial freedom you've been longing for?

BRAND BUILDER'S BOOTCAMP is the ONLY program of its kind that…

1. Teaches you branding basics without needing an expensive designer.

2. Shows you how to work with a local photographer to create a library of images that you can use in your business over and over again.

3. Gives you the tools to easily create visual content from anywhere in the world.

4. Walks you through the strategies you can implement to save you time, stress, and money.

Learn more at www.britbennion.com/yes

Music: Higher Up by Shane Ivers - https://www.silvermansound.com

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Hunter is a business mentor for the beauty industry teaching independent service providers how to set boundaries by automating and elevating their client experience.

He loves spilling all the tea about creating systems that hold you accountable to boundaries so you can reclaim time, freedom and energy back from your business as an entrepreneur.

Hunter’s expertise extends beyond the beauty industry. Anyone can learn and implement the techniques that he teaches.

Hunter teaches that as an entrepreneur, we juggle a lot of different responsibilities to keep our business performing at the caliber that we want. And the only way to do this is to have 3 key ingredients:

1. Boundaries

Hunter says that by setting boundaries we are better able to take care of ourselves. Instead of always hustling and working 24/7, if we set boundaries to make sure we aren’t burnt out, we can better serve our clients. 

Hunter’s favorite message is: “You cannot fill from an empty cup.” Yes, there is a time and place for “short term sacrifice for long term gain,” but that isn’t a sustainable business practice.

2. Systems/Automations

One of the best ways to grow is to implement technology to help with systems and automations in our business. Hunter says to not be afraid of technology or thinking that your client experience will be lessened because of it.

If Fortune 500 companies utilize systems and automations, you’d better believe that it will boost your business to do so too!

“Technology allows us to serve our clients better.” Whether that’s helping you keep your boundaries, communicate in a faster way, or give you the time freedom you desire, taking the time to set up automations is well worth it.

Systems compliment the boundaries you set in your business.

3. Amazing Client Experience

When you have systems in place, it makes the experience for your clients amazing. No longer are they confused about how to work with you, book an appointment, contact you, etc. The systems you have in place make the experience with you worthwhile. 

And doing that will make you stand out in your industry. All customers want to feel like they are being taken care of and by focusing on your boundaries and systems, your client experience will be one to remember.

Listen to the full episode to learn more about the types of boundaries and systems you can put into place and how Hunter was able to uplevel his customer’s experience and stand out from his competitors. 

Connect with Hunter

5 Ways to Automate Your Beauty Business 

Hair By Hunty Instagram

Music: Higher Up by Shane Ivers - https://www.silvermansound.com

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I know that as an entrepreneur you are also a content creator. Whether it’s a podcast or blog post or pinterest pins or instagram reels or TikToks or LinkedIn articles…the list goes on and on, I see that you are on that hamster wheel of content creation. So take a page out of my notebook and these lessons that I’ve learned.

1) Keep your mind in the Gain

Look back at where you started and where you are now. Let that be your motivation and your support to know that you can and will get better - that this will get easier. That you’ve been able to serve your audience and that will only have a snowball effect as you continue to show up in your business online.

2) Have a guide

If you are listening to my podcast, I hope that you see me as your guide. It is such an honor to have you here and I will never take that for granted. Every listen, every email or review or DM I get makes my heart flutter. Because I want you to grow and thrive and know that you can ask me questions and learn something new each day. 

3) Lean on your community

Having a supportive community is foundational. It doesn’t even have to be in person. I have the most amazing support group and they all live far away from me! Some are in different countries, some I’ve never even met. And some I’ve known for months or years and they know exactly what I’m working on in my business on a week to week basis. 

4) Do the work

It’s hard sometimes, and I completely sympathize with you. Long hours, late nights, early mornings and sometimes it feels like you have nothing to show for it. But keep going. If you have a guide, like we talked about before, it makes doing the work faster because you can follow their process. If you have a community, it makes doing the work easier because you get feedback or support. See how that builds on each other?

5) Be okay to start at the beginning

Start. Just start. Start somewhere. Start messy. Start under a pile of blankets. Start with less than stellar audio or graphics or the perfect color pallet. Getting started is the only way to get where you want to go. Remember, you can’t get to episode 100 if you didn’t create episode 1. So stop daydreaming about where you want your business to be in 5 years. Stop sitting in indecision about what to do next or how to niche down, or what audience you want to attract. Get started. All of that will get fleshed out as you are constantly changing and growing. So start at the beginning. It’s okay. I’m giving you permission. The problem isn’t that you are a beginner. The problem is that you aren’t getting started. This is the number 1 thing getting in the way of your success. And the longer you delay, the further out of reach your goals and dreams are.

There are my 5 lessons that creating 100 podcast episodes have taught me:

1. Keep your mind in the gain
2. Have a guide
3. Lean on your community
4. Do the work
5. Start at the beginning

Brand Builder’s Bootcamp are about to open. This is my 6 week course to help you define your brand, create the content you need to grow and systematize it so that you get out of that hamster wheel. At the end of the 6 weeks you will have all of the tools to do the work. You will have me as your guide. You will have that community. And most importantly, you will have a reason to get started and leave that fear of not doing everything perfectly behind. If you are ready to get to your own version of episode 100, join the waitlist at britbennion.com/waitlist. 

I want to thank you all again for being with me on this journey. I 100% recognize that this podcast wouldn’t be here without you. You are the reason why I create this and everything I do. I w

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How many of you, either right now, or when starting out ask yourself, how do I get more followers? How do I get more email subscribers? How do I get more reel views or shares?

Don’t be ashamed. Yes, this is very common. These are the questions we are asking, because in our minds we are connecting more of these metrics with growth in our business.

But I’m here to tell you…You are asking the wrong questions.

Instead of asking how do I get more followers? How do I grow my Instagram? How do I get more likes on a post. You need to be asking how do I create and share content that is worth following.

What does this mean? 

There are two ways to grow your business: 1 - Through Paid advertisements, like FB ads, Google Ads, Pinterest Ads, and more.

And the second way is through content marketing. 

Paid advertising is an amazing way for you to grow your business. But when you’re starting out, you may not have a marketing or advertising budget. That’s okay. In business, you can either use time or money to grow. And you usually only have one or the other, or you usually only want to spend one or the other.

Most people, especially when you are starting out, use content marketing as a way to grow your business. 

So what is content marketing? Content marketing is when you create relatable, relevant, and reliable content for your audience.

Content can be created in many different forms. From social media posts, to emails, podcasts, blogs, tutorials. You name it, in our day and age, the sky's the limit!

So let’s break down how to create and share content that is worth following.

Your content needs to be these three things:

Relatable

Relevant

Reliable

What does it mean to have relatable content? It means that the content you are creating builds a connection with someone else. And that starts out with you actually knowing who it is that you are speaking to. There are billions of people in the world, and if you are ready to stand out in the crowd, you need to have a specific message to a specific person. 

When you are creating content that is relatable, you stand out from the crowd and people will connect that you are the person who can help them solve their problem.

Which leads into the next piece that your content needs to be: Relevant. Your content needs to serve a purpose. This means that you are cutting away the fluff of trying to do all the things and simplify into one single message. This is your brand. This is defining what it is that you do and being so clear on it that everything you create leads back to that message.

I’ve worked with tons of women and especially in some of the masterminds that I’m in, there seems to be this lack of clarity. 

Women want to do this, but they also want to do that, but they help people in this way, but they know that that other way could work. And in the end, everyone is confused. And remember, a confused client doesn’t buy. You do not want to confuse the people you are speaking to. You want what you say to be relevant and serve a purpose for them.

Because while YOU are creating the content, everyone is looking to find a part of them IN that content. They want to know what’s in it for them. This is human nature. 

When we think about Maslow’s hierarchy of needs, we know that people are motivated by things that will help them better survive. People are programmed to seek out things that they know will help them. When you create content that serves a very specific, very actionable purpose, you are going to gain those superfans, those followers that put their trust in you.

Make sure that your content is relevant.

And the third element for crea

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Frameworks are an important part of your business and brand. They help you to guide people through the transformation that you are promising them. Guest expert, Louise Carville shares her 20+ years of experience in sales and marketing to guide us through creating our own frameworks.

Louise transitioned to online marketing more than 5 yrs ago when she realized that her sales and marketing skills were a perfect fit to help entrepreneurial- spirited women.

Louise is the creator of the "Virtually FAMOUS Accelerator" program to help launch business brands successfully.

Louise is also the host of the podcast, Micro Marketing where she takes a closer look at what's working today in marketing online.

Louise says, "A framework is your sales process. Your formula for giving your client a result."

She has her own framework, The Virtual FAMOUS Framework to teach us more.

F = Framework visual

A = Acronym or Alliteration

M = Memorable

O = Obvious Outcome

U = Unique Terminology

S = Share your Framework

Listen for all of the details on how Louise breaks down each of these and incorporate them into your own business frameworks!

Learn more about and  connect with Louise at:

www.louisecourville.com
Micro Marketing Podcast
Instagram @virtually.famous

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There is something special about looking at people through the lens of a camera. And I have looked at many, many women through the lens of a camera. Asking them to do something that doesn’t come natural to most of us. Something that makes most people feel very vulnerable. 

I’ve had women tell me their secrets and greatest fears. Things that they usually want to hide, but are afraid that the lens of the camera will actually capture it. “I’m not pretty. I’m too old. This eye is bigger than this one. My face is not symmetrical. Can you make me look smaller? Can you see my cellulite through my pants. I have these little “eleven-sies” right in between my eyes.” And then even deeper. “I’ll never be successful. My mother in law thinks I’m a joke. My husband doesn’t believe in me asks when I’ll get a real job. I can’t ever stick to anything. I’m not consistent. I feel burnt out. I just sell some little things in a little shop.”

And over the years of working with women entrepreneurs I know that I am not just a photographer. I’m a dig-deep-down, challenge your inner most thoughts and transform you into something completely different kind of a gal. But most importantly with my clients…I’m a cheerleader. 

And as I’ve been doing the work on myself, I came to a realization. I cannot change society. I cannot change the fact that over the course of thousands of years, women have been taught that they are less than, should be smaller, quieter, nicer, wallflowers. So much so that it’s most likely ingrained in our DNA. I can’t change any of that. And I also know that I cannot control the experiences that my daughter has in life. But despite all of that I know that I hold the key to setting her on a different path. 

And that simple key is that I can be an example.

The most important thing that I can do to change the trajectory for my daughter is to show her that I love myself. And in turn, the most important work that I can do in this world is to be an example of self-love so that I can show other women and they can show their friends and neighbors and daughters. 

So you may be saying, Brittany….this is all very nice and well, but what does it mean to love yourself? 

Does it mean that I give myself a hug everyday or soak in a bath or get a pedicure? Are you telling me that by getting a pedicure that I’m going to change the world? Maybe I am.

But I don’t want you to mistake self-love with self-reliance or self-sufficiency. We can take care of ourselves, which is self-reliance, but self-love is the ability to not dissolve into a puddle of shame or self-hatred when we mess up. It means that we can try new things that we might fail at and know that we, ourselves, are not failures. And self-love isn’t actually always easy.

I’m going to break it down into 3 very simple categories and in a very simple way so that you can remember this. 

1. Move your body. (Exercise - Sit up straight). When you get out of that contractive pose, your brain releases testosterone (power hormone) and reduces cortisol (the stress hormone). If you can’t get your mind in the right place, get your body in the right place and your brain will follow. 
2. Become more mindful. People who have more self-love tend to know what they think, feel, and want. Neuroplastic brain. Changing the thoughts in your head. Affirmations. Showing up from a place of love.
3. Practice good self-care. Ask yourself, “what is the kindest thing I can do for myself today?” Go to bed early. Feed yourself good food. Take a break. Turn off that screen. Read a book. Have a laugh. Snuggle. 

BODY. MIND. HEART

This is exactly what I do with my clients. Before they even come for a session I make

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Working with a brand photographer might look different than what you expected. Having a photographer that just shows up and takes pictures will only get you so far.

After investing time, energy, and money into a photoshoot, you want to have a photographer who does more for your business.

Commercial and brand photographer, Jenna Joann, tells her clients just that. "

"There's lots of different touch points that you have to make with your client. If you're out there and you say, 'It's time for me to hire a photographer, I'm ready to work with somebody,' find somebody that's going to communicate with you and really understand and get that deep level knowledge of your brand."

The more your brand photographer knows about you and your business, the better equiped they are to capture your brand.

Whether you hire a brand photographer to photograph you or your business products, it's crucial that your photographer has an understanding of your needs.

When working with products, Jenna ask questions like-

"What is this product? What are the ingredients made in it? I'm literally taking apart the product in my mind. So I'm looking at whatingredients are in it. What's the color of this product? What is this product used for? How does it smell? How does it make me feel?"

Because at the end of the day, you aren't necessarily selling a product, but rather how that product is going to make you feel.

Which is why brand photography is catgorized as a business investment, rather than a business expense.

With brand photography you get a return on what you spend. Not only are you able to sell more of your offers but you are able to be more confident and show up in a different way in your business.

Listen for more from Jenna.

Connect with Jenna at www.jennajoannphotos.com
or on Instagram @jennajoannphotos

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No matter where you are on your business journey, we can all use a little more confidence. Here are the 7 daily things I do to boost confidence in myself,  my offers, my business, and life.

1. Stop Comparing Yourself to Others

When you compare yourself to others, you will always be at least one step behind and always looking to other people to validate your decisions and choices.

And when you compare yourself to others, you are usually comparing your very worst to their very best. But the truth is that no one is as perfect or put together as they may seem online.

Start focusing on trusting who you are.

2. Look Inward, Not Outward

When we're looking outward at what other people are doing, it distracts us from what we need to do in our business and in our purpose.

Trust who you are and trust your gut. You get to decide what works best for you and your business. Yes, that includes some testing and trial and error, but you will get to you goals so much faster if you start by looking inward for answers.

3. Measure Backwards

Measuring backwards means that you're focusing on yourself and looking at where you are now versus where you were before.

This simple exercise will allow you to open up your mind to be able to see that you've grown, that you learned something new, and that you're getting better.

Otherwise, you're constantly chasing this ideal that you'll never get to. Instead use this technique to measure backwards and see what gains you've made in your life and business to boost your confidence.

To learn more about this, check out The Gap and The Gain.

4. Power Pose

I love talking about power posing and in fact, I have a whole episode about power posing.

So what is power posing? It's literally moving your body into a more confident position. When you move your body, your brain follows.

I like to call it the "wonder woman" pose. It's when you stand up, legs are spread apart like hip with the part, your chest is puffed out your hands on your hips and your head is held up. What happens when you get into a powerful position like this, is that your brain is your brain is literally being rewired to build confidence and hold empowering thoughts.

5. Rewire the Words In Your Head

This has been my goal for 2022! I'm my own biggest critic.

And I hear the same from women all the time.

"I don't know what I'm doing." "I'm not enough." "I weigh too much." "I can't get my pictures taken." "I don't know what I'm doing in, in business or marketing." "I'm so overwhelmed." "I'm stressed out."

I hear it all the time. I say it all the time to myself too. I also hear people who are further along on their business journey than me say the same things.

To combat this, you must flip these words on their heads. Find the opposite of these destructive thoughts and focus on that. Consciously repeat those in your mind to rewire your thoughts that aren't serving you.

6. Learn Something New

I love to learn. I love courses. I love podcasts. I love books.

Build you confidence by learning something simple: learn how to organize a drawer, learn how to fold animals with your washcloth, learn how to clean your blinds, learn how to make a new dessert.

When you are learning your brain opens up to new possibilities and abun

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