Positioning reveals that advertising has entered a new era: The Positioning Era. Having the best product or the most creative ads is no longer the key to success. To succeed in today's overcommunicated society, a company must create and claim a position in the prospect's mind. A position that will take into account not only the company's strengths but also its competitor's weaknesses. 
In Positioning, advertising gurus Ries and Trout explain how to: 
Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.
 In this week’s episode, Jonesy and Ashto investigate important strategies that may position your business brand in the mind of your prospective customers and make it a household name. 

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Positioning

We’re Adam and Adam, two Aussie blokes that love reading great books. Each week we share the best bits from the best books, and interview the world’s top authors. The books we cover can help you improve every area of your life, from your health to your wealth, from your relationships to your mindset. You’ll learn to pick up healthier habits, and drop the ones that are holding you back. We put the world’s best ideas within your reach, for a fraction of the time it would take to read the full book. Hosted on Acast. See acast.com/privacy for more information.

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Thanks for listening to What You Will Learn. Whether you've been on this ride since the beginning, you met us halfway along the journey, or you only just joined us, it's been a pleasure sharing the best bits of the best books with you. 
If you any messages or questions for us please email podcast@whatyouwilllearn.com, or better yet, scroll halfway down this page and record a voice memo for the two Adams: https://moretolearnpod.com/contact  Hosted on Acast. See acast.com/privacy for more information.

The End Of An Era: Thanks For Listening

Join hosts Ashto and Jonesy as they dive into the powerful and inspiring book "I Am Malala" by Malala Yousafzai. In this thought-provoking episode, they explore Malala's extraordinary journey from a young Pakistani girl to a global advocate for girls' education. Discover the resilience, bravery, and determination that propelled Malala to stand up against the Taliban's oppressive regime. Through engaging discussions, Ashto and Jonesy shed light on the impact of Malala's activism and the importance of education for all. Get ready to be inspired and motivated as Ashto and Jonesy uncover the remarkable story of Malala Yousafzai in "I Am Malala." Hosted on Acast. See acast.com/privacy for more information.

I Am Malala

We're proud to officially launch our brand new book: ATTITUDE https://www.whatyouwilllearn.com/attitude/
We wanted to work out a common thread between all of the successful people we'd read about over our 7-year podcasting journey. What linked the entrepreneurs, CEOs, politicians, musicians, managers, thoughts leaders, artists? Their ATTITUDE.  We pulled together the best lessons form the best books on the topic, and grouped them into five vital lessons: Vision, Change, Learning, Fear & Boldness.
As a special Launch promotion, use codeword LAUNCH to get 40% off the audiobook. Find the right button on the website, or follow this link: https://mysoundwise.com/soundcasts/1680847169987s?c=LAUNCH Hosted on Acast. See acast.com/privacy for more information.

ATTITUDE Book Launch

Ashto and Jonesy are back with an exciting podcast episode, this time diving into the empowering book "What To Do When It's Your Turn" by Seth Godin. In this captivating discussion, they explore Godin's transformative ideas on embracing uncertainty, conquering fear, and unlocking personal potential. Through insightful conversations, they share practical strategies and thought-provoking insights to inspire listeners to take charge of their lives and pursue their passions. Get ready to embark on a journey of self-discovery and empowerment as they delve into the pages of "What To Do When It's Your Turn."
In their latest podcast episode, Ashto and Jonesy explore the powerful concepts of "What To Do When It's Your Turn" by Seth Godin. With a focus on embracing uncertainty and overcoming fear, they dive into the transformative strategies shared by Godin. Through engaging discussions, Ashto and Jonesy provide actionable advice and inspiring ideas to help listeners navigate their own turning points in life.

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What To Do When It's Your Turn

Join Ashto and Jonesy in their latest podcast episode as they explore the captivating book, "Peak" by Chip Conley. Drawing from Conley's expertise in psychology and business, as well as his personal experiences, they uncover the profound insights and practical strategies presented in "Peak." They examine key concepts such as emotional intelligence, cultivating a growth mindset, and finding purpose in one's work.
Through engaging conversations and relatable anecdotes, Ashto and Jonesy highlight the transformative power of "Peak." Listeners will learn how to apply the wisdom from the book to enhance their relationships, improve their leadership skills, and find fulfillment in every aspect of life. Whether you're an entrepreneur, student, or simply seeking personal growth, this episode is a must-listen. Join Ashto and Jonesy in their podcast and discover how "Peak" by Chip Conley can unlock your full potential.

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Positioning

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