Sign up to save your podcasts
Or
Share Pot Noodle's brilliant, Effie-winning response to a failed product launch
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Pot Noodle's brilliant, Effie-winning response to a failed product launch
Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the brand extension was saved. Thanks to the Effie's for sponsoring this series. More at effie-org.
View all episodes
By Fergus O’Carroll
4.7
4545 ratings
Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the brand extension was saved. Thanks to the Effie's for sponsoring this series. More at effie-org.
More shows like On Strategy Showcase
View all
Acquired
4,704 Listeners
The Knowledge Project
2,686 Listeners
Coaching for Leaders
1,462 Listeners
Founders
2,172 Listeners
The Diary Of A CEO with Steven Bartlett
8,395 Listeners
Worklife with Adam Grant
9,161 Listeners
Nudge
177 Listeners
The CMO Podcast
351 Listeners
Uncensored CMO
46 Listeners
Another Podcast
63 Listeners
The WARC Podcast
10 Listeners
Marketing Against The Grain
357 Listeners
The Debrief
45 Listeners
HBR On Strategy
80 Listeners
Aspire with Emma Grede
617 Listeners