Scaling a practice is never easy, especially when new growth often brings growing pains.

But what if you could expand your practice, add associates, and increase profitability without losing momentum — or yourself — in the process?

If you're in optometry, chances are you've heard of — or are already part of — ODs on Facebook. With over 47,000 members, millions of annual comments, and hundreds of ODs engaging daily, it's the largest and most influential optometry community online.

In this rare behind-the-scenes episode of Power Hour, host Eugene Shatsman is joined by an all-star panel from the American Optometric Association — Dr. Thomas A. Lucas, Jr. (Director of Advocacy, Texas Optometric Association), Dr. Jacqueline M. Bowen (President, AOA), and Dr. Jon F. Pederson (Trustee, AOA). Together, they pull back the curtain on the legislation, advocacy strategies, and state-level victories that are beginning to rebalance the power dynamic in eye care.

In this Power Hour episode, host Eugene Shatsman brings together two of the most respected leaders in the field: Dr. Brianna Rhue and Dr. Thanh Mai. Collectively, their practices manage thousands of active myopia patients across multiple locations. They've guided countless other ODs to success, and they're here to give you a play‑by‑play of what works, what doesn't, and how to take your results to the next level.

Ever wonder what your associate doctors should really be producing? Or how to fairly structure pay in today's competitive market?

Welcome to the latest installment of the Power Hour's Quarterly Metrics Roundup, where this quarter's spotlight is on one of the most crucial, and often misunderstood topics: how to pay your doctors properly.

There's no sugarcoating it: the data shows the eye care industry is facing headwinds.

Patient volume is down. Consumer sentiment is shifting. Tariffs are rattling supply chains, and the future of our biggest industry event is being reimagined.

Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity: aesthetic procedures in and around the eye, and how optometrists can responsibly and profitably tap into it.

In this eye-opening episode of The Power Hour, Eugene Shatsman sits down with Dr. Ruth Mannschreck, a seasoned dentist, business strategist, and founder of Shoreline Strategies LLC, who shares the transformational story of how a personal crisis forced her to completely rethink how her business operated. The result? Fewer hours, more profit, and a healthier team culture, all built through a model she now teaches to small business owners across healthcare.

What if scaling your optometry practice isn't inside the exam lane, but outside it?

In this week's episode of Power Hour, Eugene Shatsman sits down with a legend in the industry — Dr. Gary Gerber, co-founder of Treehouse Eyes, seasoned consultant, and founder of the Power Practice, for a conversation that breaks every mold you've come to expect from practice growth advice.

In this forward-looking episode of Power Hour, host Eugene Shatsman is joined by Dr. Scot Morris and Dr. Rehan Ahmed — AI innovators and co-editors of the acclaimed AI in Eyecare journal. These aren't theorists, they're clinicians embedded in the tech that's actively shaping the future of optometry.