Agency Intelligence: The Insurance Podcast Network

Power Women In Insurance: Leveling Up Your Marketing with Safeco's Agent For The Future Program

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In this episode of Power Women In Insurance, Teresa Kitchens sits down with Stacie Cooper of Liberty Mutual Insurance | Safeco Insurance. Stacie and Teresa talk about how agencies can level up their marketing and how Safeco is partnering with agencies to make it easier.


Key Topics:

  • Evolution of Safeco's 'Bricks and Clicks' program and its impact on digital marketing.
  • Integration of SEO and social media to improve agency visibility and client acquisition.
  • Overview of the 'Agent for the Future' initiative and its resources for adapting to consumer behaviors.
  • Importance of a strong digital presence, including effective websites and Google My Business profiles.
  • Strategies for client engagement and retention through personalized digital content and referral programs.
  • Use of video content in marketing, including the effectiveness of video proposals.
  • The need for continuous learning and adaptation to remain competitive in a digital market.


    • Connect with:

    • Stacie Cooper
    • Teresa Kitchens


      • Visit Websites:

      • Agent For The Future
      • Liberty Mutual Insurance
      • Safeco Insurance
      • Sterling Insurance Group



        • Produced by: PodSquad.fm

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