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Our guests today are Derek Paulson, director of finance and supply planning and George Lee, head of sales at Rad Power Bikes. Rad has a rich history in the e-bike space. 16 plus years of innovation sets the brand apart. It's why they are an undisputed industry leader.

In this conversation today, we chat about the company's history, current sales channels focus, current e-bike landscape, trends, and tips. Lots here, including why you as a retailer should consider becoming a rad power bikes dealer.

I hope you enjoy it. Such a great time to have George back on the podcast and get to know Derek as well. Enjoy.

Questions about the retail partner program? Please contact George Lee [email protected]

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