Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Monetizing your influence through sponsorships is a great way to diversify your income, but you need to know how to find brand contacts in order to develop those relationships.

Before we try to find the brand contacts, we need to determine what brands we are actually going to pitch.

Now, in order to do that, you have to start with your positioning. 

You need to understand what problem you solve for your audience and what makes you unique.

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Entrepreneurial anxiety starts when the highs and lows of your business become difficult to overcome, but there are ways to combat it.

Our guest's name today is Lianne Kim, she is a business coach for mama entrepreneurs, she helps them build successful and profitable businesses so they can live their wildest dreams.

At the beginning of Lianne’s business, she felt really excited and joyful everyday, like she was running on adrenaline because she loved what she did.

All of these challenges started popping up and feelings of imposter syndrome, mom guilt, and vulnerability of putting yourself out there.

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In order to work with brands on sponsored content, you need to be able to stand out to a brand and show them how your audience is the perfect fit for them.

Today, we're gonna dive deep into five out of the box ways to work with brands.

Join Pitch Perfect Live 2022.

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Cause marketing is a way in which entrepreneurs can bring to light important social issues and today we're diving into a cause marketing example with an influencer.

Our guest's name today is Iryna Fedchenko, while she is a full-time influencer on Youtube, she also coaches other influencers.

Iryna helps her clients level up and work with brands they have dreamed about working with.

She is very passionate about what influencers do to our society today, of course there is a lot of stigma about influencers but in today’s topic we will discover a lot more than what we hear on the internet.

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We are celebrating the 300th episode of the podcast by reflecting on all that we have learned over the past five and half years.

That’s right, the 300th episode!

And for me, it's not about the length of time. 

It's about the number of consecutive times that this podcast has come out.

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On today's episode we have special guest Emily Perron giving us examples on zone of genius when it comes to outsourcing.

 Emily is a productivity coach for creatives, she mostly works with bloggers, content creators, and influencers.

Not only to uncover their zones of work but also to build their teams because if you want to spend more time in your zone genius , you have to get some help doing it.

So that’s how Emily got into this space and this passionate topic for her.

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Identifying key factors that are impacting your content strategy allows you to conduct a content marketing audit on your own content.

In episode 275, Content Plan Vs Conten Strategy, we talked with Amanda Warfield about the difference between the two and which one you should put in place to benefit your business the most.

Today we’re going to walk through the key indicators that you can use to conduct a content marketing audit of your business.

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One of the most important pieces of email marketing is knowing how to improve email open rate, which is why we're taking a deep dive into it today.

Our guest’s name today is Liz Wilcox, you know that feeling when you listen to an awesome podcast or you go to a webinar and there’s somebody out there that says “Oh my gosh, you gotta email your people”.

So you go over to your computer and open up convertkit or whatever you’re using and you sit down and promptly feel kind of stupid because you don’t know what to write.

Liz helps eliminate that problem and makes writing emails pretty simple.

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Understanding the benefits of a social media detox is great, but actually putting into practice how to social media detox is game changing.

In episode 294, Social Media Detox Benefits, we talked about the benefits of a social media detox. 

We also talked about that this isn’t something that needs to be done cold turkey, but is something we should do with insights from our engagement and revenue in mind.

Today we are diving into how to social media detox as a business owner so that we can have those benefits.

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On today's episode we have Carly Campbell talking to us about how we can successfully use Pinterest as bloggers to grow our business and create traffic on our page.

Our guest’s name today is Carly Campbell, she is a fulltime stay at home mom and blogger.

Carly started blogging in 2016 when she was pregnant with her first child, she knew that going out of the house to work was not something she was interested in.

Carly’s main blog is a mom blog, Mommy On Purpose, but she also has a small niche site that she started in 2020 with the intention of driving traffic from Pinterest and experimenting to know what it would be like to drive traffic from Pinterest with a newer website.

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