Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Many bloggers start their blogs as a hobby and often need to go back and understand what is positioning in business and how can they find theirs. 

Today we're going break it down for you so that you can confidently find yours.

If you haven't listened to episode 312 we talked about the Business of Blogging.

I told you my story of where everything has come from, why I talk about what I talk about all the time on this podcast, which is making you as bloggers, think of yourselves as business owners because that is exactly what you are.

And when you start treating yourself that way, that's when you start to scale.

You start to be able to see more income coming in, and you're able to do more in your business for others because of that.

Last week we talked about making sure that if you haven't already downloaded the workbook that goes along with my book Influencer Entrepreneurs that you make sure you do so.

Today we are going to work through the first piece of the pack framework from book, which is the four step process for building your audience, growing your business, and making money online.

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In order to make sales, we need to know how to write copy that sells without being sleazy.

Today we have special guest Jackie Sunga, Jackie is a conversion copywriter and brand voice expert specializing in sales, copy and launch strategy.

She helps impact-driven education companies bridge the gap between their expertise and their audience with customer-first messaging.

Whether she’s teaching emerging entrepreneurs or writing for 7-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity.

When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.

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Moving into 2023, I want you focused on the business of blogging so that you can have that thriving business you've always dreamed of.

You need be treating your blog like a business, looking forward to it as a business, and setting goals for it.

In order to get to do that, I will walk you through my P.A.C.K. framework, which is going to help you have the confidence that you need in order to really start to scale your business.

As we go through this, you are going to want to make sure that you have that workbook so that you can take notes.

If you haven't already picked up my book, Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online, you are going to want do that because it is going to give you a deeper dive into the topics that I'm going to talk about.

Join the Business of Blogging Event.

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Creating blog content is great, but understanding how to use keyword research to potentially triple your traffic is an outright game changer.

Today we have special guest Aleka Shunk, a food blogger at Aleka's Get Together.

She’s been blogging for 5 years and resigned last year from her full-time teaching job to blog full time.

She is also the owner of Cooking with Keywords which is a keyword research focused class online that has a few different courses.

Read more HERE.

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We often find ourselves comparing ourselves to others rather than cheering them on, but here’s how to stop comparing yourself to others.

Why should you not compare yourself to others?

We really need to start with this idea that if you compare yourself to others, you are going to be tricking yourself. 

You are bringing on and seeing negatives you wouldn't ordinarily see if you weren't comparing yourself.

When you look at someone else and see, oh, they're doing these extraordinary things. 

They're going to these extraordinary places. 

They have this wonderful life. 

You are seeing the highlight reel and seeing all of these great things and seeing yourself as not having them. 

And because of that, you are reinforcing things that you do not have.

Join the Business of Blogging Workshop.

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Being a podcast guest can help you grow your blog and influence and today we're diving into exactly how.

On today’s episode we have special guest Angie Trueblood, Angie is the founder of The Podwize Group.

They are a company that helps podcast guests and hosts grow their business and their authority through podcast guesting.

They are an agency on one side and an education company on the other, so they train and do on behalf of their clients and members.

Get Pitch It at 50% off!

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We learned a great deal about blogging as a business so far in 2022 and there are 5 tips that I want you to move forward with into 2023.

The first thing that I want you to keep in mind, even before we get into the tips, is that in order for your blog to be seen as a business you have to see it as one first.

You have to stop putting aside your blog in order to take care of menial tasks that aren't really moving your business forward or are not fulfilling you the way that you need them to be. 

If you want your blog to be considered a business, you have to think of it as that.

You have to try to put in hours within your day that are going to be dedicated to working on your blog and your business so that you can move it forward.

Fill out a mastermind application today!

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We set goals because we want to achieve something that we have never achieved before, but in order to do that you need know how you can achieve your goals and we've got three principles for you that will help you achieve them.

Our guest’s name today is Theresa Forever. 

Theresa helps struggling goal-getters to become real life trail blazers.

Basically helping these people become the first person that you know in real life to pursue your goals and to live a life with purpose.

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Understanding how to use Pinterest idea pins as part of a sponsored campaign can greatly change the price that you charge on a proposal.

You do not individually tell a brand what you charge for a Pinterest pin, an Instagram reel, an Instagram post to your feed, a blog post or an email blast. 

All of those things I want you to have prices for, but we're going to give them a package price. 

That way you have wiggle room to be able to negotiate with them when they try to tell you that they don't have that amount of money for a campaign.

Grab the Pitching Guide.

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One of the hottest features of Instagram are reels, which is why Tina Lee is sharing her Instagram Reel tips and tricks.

Our guest today is Tina Lee. She started off as an influencer and content creator in the travel and lifestyle niche about five to six years ago.

About two years ago, Tina started a course called the full-time influencer program which is a separate page where she teaches people how to grow and monetize their following on Instagram.

Read more HERE.

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