Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Having a clear avatar is important to create a successful business elevator pitch and content that resonates with your audience.

The biggest misstep I see for the majority of my clients is that they can't clearly and concisely tell me what their business elevator pitch is.

They fall over their words or are extremely vague, so much so that it leaves me with more questions than when we started.

Your elevator pitch should tell me what you do and who you do it for.

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Discover how to boost your revenue by ditching display ads and exploring alternative monetization strategies. 

 Monica Froese was a guest on episode 317. She is back to share how you can increase revenue by ditching display ads.  She is one of the best teachers.  You're going to get a ton of information from this episode.

You are going to want to make sure that you sign up for her free Profit Transformation class that she is offering.

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Part of the entrepreneurial mindset is to have thick skin and we're diving into how develop that as a business owner.

Before we start, be sure to grab the free workbook that goes along with this episode.

One day when I was in fourth grade, I came home crying because the boys were calling me Brussels Sprouts and Four Eyes. My mom told me sticks and stones may break your bones, but words will never hurt you.

I look back now and realize two things.

First, the name Brussel Sprouts was actually kind of funny since my maiden name was Russell. 

Second, rather than my mom telling me that I wasn't a brussel sprout or that my thick pink rimmed glasses made me pretty, she simply told me that these names physically weren't doing any damage and I could decide how the bully's words impacted me.

My mom gave me my power back. With that silly saying, I decided how I was going to handle the name calling.

My emotions were up to me and I could control them.

In that moment, I developed thicker skin. Skin that allowed me to decide whose words mattered, and if what they said actually held any merit.

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One of the most difficult thing to overcome as a blogger is analysis paralysis, but what is analysis paralysis and how can you avoid it?

Today’s guest, Liz Stapleton, is a lawyer and a blogger. 

She is the founder of multiple blogging websites, including Less Debt, More Wine (a personal finance website), ElizabethStapleton.com (helping people understand the legal side of blogging), and Blogger Breakthrough Summit (a free virtual summit designed to help bloggers with both their time and goals). 

Liz has been blogging since 2014 and loves to make bloggers' lives easier with action-oriented content and training to save their sanity and help them earn more.

We're diving into analysis paralysis and how bloggers can avoid it. 

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Blogging Success Planner 

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Part of business growth is the entrepreneurial mindset that you have so we're breaking down specific entrepreneurial mindset examples.

Today we're going to be jumping into the business mindset that you need to have in order to have growth in your business and to start treating your business like the business that it is.

Instead of looking at it as that hobby that some of us started this business off as, now we need to start to have an entrepreneurial mindset about how we're going to continue to move forward.

After years of playing sports at a competitive level, there was something that I always noticed in the best athletes.

They didn't boast about being the best, but you could tell they knew they were good at what they did.

They had the mindset that they could compete at the highest level, which game in the confidence to do so.

They wanted the ball in order to break the tie.

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Understanding how to make IG branded content stand out is what can set you apart from other influencers.

Kristen is a creator monetization coach where she helps content creators and influencers learn how to monetize their social platforms and their creativity a little bit more successfully.

She’s been a creator for the last five years and had a blog back in 2008 so Kristen’s has been at this for a while.

Read more HERE.

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Have you actually heard that saying, fake it until you make it?

Now before you go hog wild on me because you know, we just finished learning how important authenticity, let me actually give you a scenario, then you can decide if you still need to argue with me about faking it until you make it.

I want you to picture that you are at a conference to help you develop your business.

The first speaker walks up to the podium with her head held high and a slight smile on her lips.

She takes holds of the clicker for the slides projected on a screen behind her.

You can see her take a deep breath, and then she starts addressing the crowd.

Her voice is strong and she's making eye contact with the audience.

She even asks the audience a question and ribs them for not participating, which of course sends a ton of more hands in.

She delivers the content at a quicker than usual place, but has delivered value.

Read more HERE.

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Social media can often feel like a never ending task within your business, but Kendra Swalls is sharing how to use Instagram to grow your business without burning out.

On today’s episode we have special guest Kendra Swalls, Kendra is a former teacher that began building a photography business.

After having her second daughter she left teaching behind and took on her photography business full-time.

That’s when Kendra really began learning about the business and building it rather than the creativity.

She loved learning about marketing strategies, social media, email marketing, and relationship building.

Kendra was able to really grow her photography business using those strategies.

She then began her podcast, “Girl Means Business” and built her coaching business and a brand around that where she now offers one-on-one coaching.

Read more HERE.

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Your confidence is a huge piece of how you impact your audience, which is we want to break down how to boost your confidence.

Confidence is the second half of my Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online.

Be sure that if you haven't already grabbed the free workbook that goes along with this series that you do so.

The majority of my clients who have found me are usually looking for a step by step process on how to pitch themselves to receive brand sponsorships.

An introductory email or pitch is sent to a company or brand in order to secure money in exchange for content that is created.

A brand sponsorship is forged when a client uses a product or service from a brand and more or less endorses it to their audience.

I provide them with that process through my signature course Pitch Perfect Pro.

But what they don't realize is that 50% of the process is actually confidence.

If you are lacking confidence in yourself, people will sense that.

Have you ever wondered why you're great at talking about your favorite product, but when it's time to talk about you or your product, you all of a sudden start stammering.

The words that come out of your mouth do not make any sense, and the person you're talking to actually looks more confused than they did when they first asked you what you did or about your personal product.

We as women have a tendency to feel like we are bragging or boasting about ourselves when we talk about what we do.

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If you're thinking of writing a book you've probably wondered if Self-Publishing vs Traditional Publishing is a better option or not.

On today’s episode we have special guest Deborah Niemann, 

Deborah started her blog, Thrifty Homesteader in 2006 and got discovered by a publisher in 2010.

Deborah has written six books, but it’s really just one part of what she calls an information business which is pretty much what most of us are into, disseminating information

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