Having a clear avatar is important to create a successful business elevator pitch and content that resonates with your audience.

The biggest misstep I see for the majority of my clients is that they can't clearly and concisely tell me what their business elevator pitch is.

They fall over their words or are extremely vague, so much so that it leaves me with more questions than when we started.

Your elevator pitch should tell me what you do and who you do it for.

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