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Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.

I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today's episode titled, "Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS."

Obviously, the choice between practicing in a city or in the suburbs can significantly impact your success and profitability.

Furthermore, the city setting has more consumer demand; however, that also includes more supply of competitors so your overhead costs are also higher. Indeed, there is also a popular consumer belief you get better quality surgeons in the city.

Specifically, the suburbs are often used as a "surgery feeder" to compel these consumers to have surgery in the surgeon's city office. Or, some surgeons set up shop in the suburbs to make their commute easier, work closer to home and pay less overhead, even though the demand might be as robust as the city.

In other words, which is the best setting to give your practice the best chance for growth? Notably, the answer is always, "That depends...."

Specifically, in this episode of "Beauty and the Biz", I interviewed Anna Petropoulos, MD — a Harvard-trained facial plastic surgeon and master injector with over 24 years of experience practicing in Boston.

Chiefly, she talked about her unique perspective, and how she decided on both worlds, by practicing in Boston as well as the suburbs outside the city.

Notably, topics we discussed included:

• Firstly, how patient trends and marketing strategies differ by location

• Secondly, why customer service is a priority and how it pays off

• Thirdly, has investing in 18 devices paid off and a lot more...

Visit Dr. Petropoulos' website

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

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