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Hello, and welcome to Beauty and the Biz where we'll talk about practicing in The Netherlands. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general

Indeed, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today's episode titled, "Practicing in The Netherlands — with Dr. Capi Wever".

Truly, when it comes to advertising and marketing products and services, the US is often regarded as a global leader. Albeit for lots of reasons such as:

• Firstly, we have the biggest and most diverse consumer market in the world.
• Secondly, our advanced technology includes cutting-edge developments in digital advertising and strategies.
• Thirdly, we have lots of creativity coming from Hollywood to Madison Avenue in NY (hub to the major ad agencies), and
• Fourthly, when it comes to regulating advertising and marketing, the US is generally more lenient, so we have more flexibility with the messaging.

So, I thought it would be interesting to hear from a plastic surgeon who practices outside the US to get his take on growing a cosmetic practice in The Netherlands.

Specifically, in this episode of Beauty and the Biz, I interviewed Dr. Capi Wever. Indeed, he's a facial and reconstructive plastic surgeon practicing in he Netherlands. Markedly, he's been doing this for the past 21 years. Overall, he focuses on natural-looking rhinoplasty and facelifts.

Additionally, here are a few topics Dr. Wever talked about:

• Firstly, the economic challenges Dr. Wever faces such as the energy crisis and geopolitical tensions affect consumer confidence, as well as demand.
• Secondly, the Dutch healthcare system where most plastic surgeons work in the hospitals, and how is able to run a solo private practice outside of the system, and
• Thirdly, how he enjoys close to ZERO competition!

Visit Dr. Wever's website

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

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