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How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how often you should ideally be doing market research. If you’re resistant to launching or wanting to make launches feel enjoyable—don’t miss this conversation!

With this episode you’ll be able to:

• Learn what a pre-launch is and when to use this strategy.
• Discover the role market research (or VOC) plays in a pre-launch.
• Uncover how case studies and pre-launch marketing work together.

Mentioned Resources:
Pre-Launch Plan Cheat Sheet
Nyssa Brown
Pre-Launch Plan Program
Behind the Launch
Testimonial Template
Case Study Training Program

Connect w/ Brenna:
Website
Facebook Group

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