Pre-Suasion - by Robert Cialdini

'A revolutionary way to influence and persuade'

After his 1984 masterpiece 'Influence', Robert Cialdini brings us his second book: Pre-Suasion. Influence was all about the CONTENT of your message, whereas Pre-Suasion shows us that it's also important to manage the CONTEXT. The secret doesn't just lie in the message itself, but in the interactions before the message is delivered.

You will learn the 'single chute question' for the recipient to hunt for confirmations, how the 'focusing illusion' is used by the media to create irrationally disproportionate fear with the news, and a three stage process to persuade in any situation using the six weapons of influence. The key thing, however, is to be authentic and point out the persuasive tool only if it is genuinely there - if you're being a fraud, it simply won't work.

This book is a weapon. Please use it wisely.

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