Curaytor CEO Jimmy Mackin joins Byron Lazine to discuss in-depth consumer research, AI and its utility for real estate, how much time agents should be spending on customer acquisition, what great CEOs have in common, and why there’s never been a better time to be good.

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Connect with Jimmy Mackin: https://www.instagram.com/jimmymackin/

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Timestamps:

00:00–00:58 Intro

06:19 “It’s never been a better time to be good.”

16:18 Consumers are asking, “Should I rent my home or should I sell it?”

24:19 “I was the biggest hater on AI for a long time…”

33:43 “There are two toxic traits for leadership.”

35:34 “You should be spending 60-70% of your time right now on customer acquisition.”

40:59 The story of Restoration Hardware

44:18 What are unique & creative ways to acquire more customers into your business?

46:42 “You guys suck the oxygen out of the room—in the best possible way.”

48:30 “If something does well via email, that becomes a postcard.”

51:05 “What do you think of this idea of pairing up agents for a month-long competition?”

58:11 “When the impact of being right is 100x and the impact of being wrong is 10x…”

59:41 “Great CEOs are decision-making machines.”

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