This week on The Travel Business Unpacked podcast, Sandy Saburn, Chief Communications Officer at Gifted Travel Network, steps in as host and is joined by Kristin Matthews, Vice President of Professional Development.

Together, they unpack one of the most overlooked but essential parts of running a travel business: crisis management.

From flight disruptions to global uncertainty, Kristin shares how advisors can prepare for the unexpected, communicate with confidence, and support clients through stressful situations. The conversation also explores the emotional side of navigating challenges as a solopreneur, and why having a strong community matters more than ever.

They also explore:
• Proactive steps advisors can take before issues arise
• How to stay informed using reliable, real-time sources
• Why travel insurance is a critical part of client care
• Communication strategies that build trust during uncertainty
• How to prioritize and support clients in real time
• The role of community in navigating high-stress situations

This episode offers a practical and honest look at the side of the travel industry that clients don’t always see, but that defines true professionalism.