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Mignonne Gavigan launched in 2014. It was a bit spontaneous. Mignonne, "Maggie", was experimenting with a beaded couture vintage gown and an embellished piece of fabric fell to the floor. She picked it up and fastened it around her neck because she thought it was a cool scarf vibe. On her walk home through Soho a handful of compliments and questions on where she had gotten her necklace came about and the first Mignonne Gavigan design idea was born. She always knew she wanted to create a brand, a community and a workplace that were all built on kindness and happiness. Maggie launched Mignonne Gavigan jewelry in hopes that each piece would bring joy and happiness to the wearer. Ultimately what she’s discovered is that women develop a significant amount of confidence when wearing an MG piece. That is so important to the MG team- that we are building a community of confident and joy-filled women.
https://mignonnegavigan.com/
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Use code PREPPY20 for a 20% off discount on your order
With over 20 years of experience in design, Retta is the founder and creative director of Retta Jane, a luxury, ready-to-wear brand crafted for modern tween and teen girls. Her vision for the brand emerged from cherished memories of her own carefully curated wardrobe—pieces lovingly passed down from her mother and grandmother that embodied classic Americana and stood the test of time. Retta's multifaceted approach to design draws from her formal education—a BFA in Interior Design—and her diverse professional background that spans high-end residential interiors, illustration, and product development. Retta approaches each collection as both an artistic expression and a functional solution for modern girls. Her mission remains steadfast: creating timeless outfitting for young women who, like her, value quality, authenticity, and the quiet confidence that comes from wearing something made to matter.
https://rettajane.com/?srsltid=AfmBOorcyg_DI1uOvK2zc8PAr9J3W7myvunC-UQvA2Tghknc4qKeug_g
Use code PREPPY20 for a 20% off discount on your order
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At 34, Nicolle faced a daunting diagnosis: melanoma. It was a wake-up call that revealed a gap in the market: the majority of UPF clothing was tailored for women over 55. This void ignited the spark for Ivy Coast. But while skin cancer played a significant role in shaping Ivy Coast's identity, it wasn't the sole inspiration behind her venture into women-owned fashion. Nicolle’s journey began long before, at 17, when she set out for New York City to pursue fashion at the Laboratory Institute of Merchandising. The world of fashion and design felt like home, and her ambitions for entrepreneurship burned brightly. Yet, her grandmother's untold story added depth to her aspirations. She, too, had a passion for fashion, earning a full scholarship to the Fashion Institute of Technology. However, societal norms stifled her dreams. In an era where women were pigeonholed into domestic roles, pursuing art and design was deemed impractical and her father demanded her study at secretarial school. Nicolle firmly believes in the power of women to excel in all facets of life. We can be nurturing mothers, devoted wives, and leaders in Fortune 500 companies. Yet, she also recognizes the importance of self-care and pursuing one's passions. It's in these pursuits that we find fulfillment and become better versions of ourselves. Welcome to Ivy Coast, where fashion, wellness, and modern feminism converge—a sanctuary where women can embrace their multifaceted identities with style and grace.
https://www.ivycoastcollection.com/?srsltid=AfmBOooNBFCKmpmsK5OxkjGMqAhTGGnVsjqdlbrTcs4AxBU_7GX9lpr2
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Mary George Sowers is a CPA-turned-creative entrepreneur and the founder of two vibrant lifestyle brands: Mary George, a joyful and feminine clothing line inspired by interiors, and MG Textiles, a custom rug company offering made-to-order pieces designed to bring warmth and personality to any space. Originally from Snow Hill, North Carolina, Mary George has always had a love for fashion, interior design, and color. After years of working as a CPA, she took a leap of faith to pursue her longtime dream of creating a fashion brand that reflects her personal style. In Spring 2025, she launched Mary George, a line that blends her love of bold prints, timeless silhouettes, and the charm of Southern style. Whether designing clothes or home goods, Mary George's mission is to spark joy and help others feel good in the spaces—and styles—they love most.
Use code PREPPY10 for 10% off your order!
https://marygeorgedesign.com/?srsltid=AfmBOooKNePezUAjz_ESRubHfLB_WzSVrFttb-bxDSf1CYHDXeOLCYcn
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It’s the summer of preppy! With preppy fashions all over the runways and on the racks of stores across the country, people are leaning into preppy hobbies like needlepoint, golf and mahjong and some of our favorite preppy brands resurfacing. Join me with #preppyauntie
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Francesca truly believes that cake tastes better in the morning, and she loves wearing a ballroom skirt, and her penny loafers to do errands, she also believes that you can never have enough jewelry! Francesa has had a true love affair with vintage since she was a young lady. She would adore a day of thrifting, and going to church sales. She would love to rummage through boxes of jewels, fabrics, and day dream designs. Her passion took her to NYC, to the fantastic university, FIT. At FIT, her passion, knowledge, and desires grew. She worked for wonderful companies, Ralph Lauren, Repetto, Cath Kidston, Stubbs and Wootton. After her journey with these lovely companies, she decided it was time to create something that was all herself. So here it is, the birth of her greatest passion! She introduces you to the world of Lady Holiday. A site full of humor, style, flair, and endless glamour.
https://ladyholidayco.com/
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Third Coast Stitches was founded by Mackenzie Reimer and Kathryn Cannon in 2021. Opened with the needlepoint beginner in mind, TCS is a full service needlepoint business with an emphasis on connection and community. TCS is operated out of their original Lincoln Park storefront and is quickly expanding their team and online presence. They believe in the peace, accomplishment, and connection hobbies can bring - and they love their role of connecting more individuals through stitching! Their Lincoln Park location is open five days a week, and offers events and classes. They carry multiple thread lines, a beautiful collection of curated canvases and TCS exclusives.
https://thirdcoaststitches.com/
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It all began with a group of friends who shared a love for mahjong. Gathering around the table, they found not just entertainment, but a bond that grew stronger with each game. Inspired by their shared experiences, they embarked on a journey to infuse their passion for mahjong with their creative energy. What started as friendly games evolved into a shared vision: to create mahjong tiles that reflect the vibrancy and camaraderie of their club gatherings. Drawing from their diverse backgrounds, they set out to craft tiles that were not only functional but also infused with personality. They wanted each tile to tell a story, to spark joy, and to capture the essence of the clubs they frequented. Every tile is a labor of love. From the initial sketches to the final product, they pour their hearts into every detail, ensuring that each tile is as unique and captivating as the friendships that inspired them.
https://www.charlestonmahjongclub.com
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Stephanie Errickson is the founder of Cliff + Soph Design. C + S Design is a handbag company that creates handcrafted purses all made in Connecticut using mostly interior designer fabrics. Their mission is to give back to charity so a portion of each sale is donated to charities.
https://cliffandsophdesign.com/
Use code PREPPY25 for 25% off
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A recording from the live panel in Charlotte, NC with Dillards Coterie Shop brands including; Buru, Crosby by Mollie Burch, Abbey Glass, Mo Maya and Damaris Bailey.
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From the publisher's feed
The Preppy Podcast features interviews every Tuesday with the brands, businesses and influencers who are keeping the modern preppy lifestyle alive.
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