This week on the podcast, Chris & Chris continue the PRESS Before You Can PLAY series with the first S – Settle Anxieties.

Clients have unspoken questions about you, your company, what you will do, and the pricing. These unspoken questions create anxiety for the customer. An anxious customer is guarded and less trustful. You must be proactive and answer these unspoken questions to reduce the anxiety for the customer. Once you reduce the anxiety the customer is feeling about the situation, they will trust you more and see you as the expert who can help them.

To reduce anxiety, you must share your credibility, explain the procedure for the service call, and explain your pricing process. Do this by using your Credibility, Agenda, and Pricing Statement or CAP statement.