2023 was a wild ride for the economy, with countless twists and turns that left many business owners unsure how to price their services.

The good news? We're still here, running our businesses and making it work.

The tricky part is staying flexible enough to weather whatever the economy throws our way next.

As we continue our series on the number you need to know in your business, this episode is all about pricing and the key numbers you need to work with to ensure your pricing makes sense…without falling for the BS advice of "just raise your prices" or "charge your worth".

Topics discussed in this episode include:

• The current economic climate and what you may be experiencing as a service business.

• Why we can't price based on vibes or magical thinking despite what the coaches on IG may tell you.

• How inaccurate pricing can mess up your business.

• What do you do if clients say they can't afford your services?

• Getting real about your current pricing structure.

• Practical steps for pricing your services now and in the future, regardless of the economy.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/