Product Chats Podcast

By Pragmatic InstituteBusiness Marketing Management

Product Chats Podcast episodes

July 14, 2023Don’t Use a Freemium Pricing Strategy and Other Lessons with Dan Balcauski
“Differentiation only matters to a customer in as much as they perceive that it matters,” Dan Balcauski.

In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing.

They also discuss:
Why product managers should deeply understand pricing
Where people go wrong when they are working on pricing strategy
How to establish a clear understanding of how your customer's value that’s not based on opinion
The role of competitive analysis in building a pricing strategy
Why Dan doesn’t recommend freemiums (but does recommend free trials)
Ready to master the art of pricing?
Learn how to set the right price for your products and services, understand your customers' willingness to pay, and maximize your profits.
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41 min
July 07, 2023Decoding Customer Satisfaction with Evan Klein
"Understanding precisely why your users are happy or frustrated should inform the product roadmap and your continuous improvement efforts are likely to enhance your company's reputation." - Evan Klein

In this product chat, Evan Klein, Founder and President of Satrix Solutions, shares insights on understanding customer behavior and its impact on business success.

The conversation revolves around the importance of data-driven decision-making, focusing on key data points businesses should monitor. Evan also emphasizes the significance of staying attuned to customer sentiment and discusses the best practices for obtaining unbiased and unfiltered feedback from customers.

In this presentation, Evan discusses:
Benefits of a strong user experience
The purpose and how to conduct a key driver analysis
Why humans (not machines or AI) should be responsible for thematic analyses
Risks of data quality and reliability
Who should conduct customer interviews and other best practices
Unlock Your Product Management Potential
Dive into Pragmatic Institute's Foundations course to master market understanding and product building. Earn a PMC certification and access invaluable tools and resources.
Ideal for aspiring and seasoned product managers.
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56 min
June 30, 2023 Throwback - Too Much too Soon? - Subscription Models and Revenue Retention
In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.

Don't forget! - Each and every Friday, we hold live AMA's that you can take part in!
Visit pragmaticinstitute.com to learn more.
Watch our previous sessions HERE.
32 min
June 23, 2023Mastering the Voice of the Customer: A Conversation with Aneri Shah
“Your best messaging is often going to be the messaging that a customer gives to you.” - Aneri Shah

In this episode, Rebecca Kalogeris interviews Aneri Shah, the head of B2B marketing at Ethos and a seasoned product marketing professional.

They delve deep into the importance of understanding your buyers and capturing the 'voice of the customer.' Shah brings forth her experiences from working with tech giants like Microsoft, Meta and insurtech company Ethos to shed light on successful product marketing strategies.

In this episode, Aneri further explains:
The vital importance of deeply understanding your buyers for successful product marketing.
How and where to utilize the voice of the customer
The real value of in-product communication
How she uses AI to help with messaging
If you want to delve deeper into these topics and understand how to make your products more customer-centric, enroll in Pragmatic Institute's Market course. You’ll learn how to thoroughly understand your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
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25 min
June 16, 2023The Power of Curiosity and Market Research
“Even one conversation with one customer can be so impactful to what we can deliver.” - Daniel Alleyne

In this episode of Product Chats, Rebecca Kalogeris, VP of product strategy at Pragmatic Institute, interviews Daniel Alleyne, a former Deloitte consultant and current product manager at Ivy Charging Network.

The discussion centers around Daniel’s non-linear journeys to product management and highlights the significant impact of curiosity and market research.

They discuss:
The pervasive nature of imposter syndrome in product roles, particularly among those who have followed non-traditional paths, and its role in fostering ongoing learning and personal growth.
Effective strategies to underline the importance of market research and secure buy-in from stakeholders and leaders.
Approaches to building trust within organizations to garner the time and resources necessary for comprehensive market research.
Techniques to continually demonstrate value during the market research process, ensuring sustained support and investment.
Interested in diving deeper into market research and building your product management skills? Enroll in Pragmatic’s Foundations course, where you’ll thoroughly understand your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
>> Learn More
31 min
June 09, 2023Decoding Data-Driven Decisions with Paul Meresanu
“Break the communication barriers to your organization with data.” - Paul Meresanu

In this episode, Georgina Donahue, director of community at Pragmatic Institute interviews Paul Meresanu, the director of product management at Jedox Cloud Platform, on incorporating data into product strategies.

Paul Meresanu is an experienced product leader with knowledge in leading product management teams in software, SaaS, and B2B companies on a global scale, ranging from small startups to established enterprises. So listen in while Paul shares stories demonstrating why data is a powerful ally for product managers.

Paul is also a 2023 ambassador for the Pragmatic Alumni Community. He leads the “Data Insights” group.

In this episode Georgina and Paul discuss:
Using data to make decisions when choosing a path for a product or starting a new product?
How to encode and decode qualitative data
Tools for managing qualitative data
Keep Learning with Pragmatic’s Insight Course

In this course, you’ll learn a grounded and actionable approach to incorporating data into product practices and decisions. You also learn how to employ a scalable and repeatable process for successful data projects, and strategies to strengthen roadmaps, go-to-market plans, presentations and more with data.
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37 min
June 02, 2023How to Build Roadmap Alignment
Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date information within your roadmap can lead to missed opportunities, wasted time, and potential revenue loss.

In this episode, Mina Hanna, a senior product manager in FinTech at Verizon, shares invaluable strategies and approaches for effectively implementing roadmaps.

Mina emphasizes the importance of strategy alignment, understanding business objectives, stakeholder management and effective communication.

During this episode, Mina:
Provides practical examples and insights on creating roadmap clarity
Explains setting realistic timelines
Demonstrates collaborative tools
Keep learning about roadmaps by enrolling in Focus.
Learn how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values.
Enroll Today
54 min
May 26, 2023In the Sales Trenches: How Product Marketers Build Credibility
“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell, the CEO and co-founder of Milk Video, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into short-form content assets to increase reach and engagement.

In this episode, Rebecca and Ross discuss:
How product marketers can build credibility
The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue)
Why product marketers should participate in sales calls

Do you want to learn how to measure your strategies against the metrics that matter most to your organization? Enroll in Market.
In Pragmatic’s Market course, you’ll learn how to align across go-to-market teams, gain expert buyer knowledge, build consensus for marketing plans, and measure effectiveness.
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24 min
May 19, 2023 Throwback - From Roadmap to Revenue
In this great throwback episode, pricing guru and long-time Pragmatic partner Mark Stiving covers three key methods you can use to get the most profitable products to the market as quickly as possible.

Want to learn more about pricing your product for success? Take Price from Pragmatic Institute. Learn more and register today.

14 min
May 12, 2023 Tested Strategies for Raising Prices and Increasing Revenue for Products
"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."
- Mark Stiving, Chief Pricing Officer for Impact Pricing
In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph.D., Chief Pricing Officer for Impact Pricing, who shares six ways to raise product prices effectively.
They discuss pricing strategies such as focusing on products that are add-ons, using market segmentation to adjust prices, and creating a new product version by taking away some features and charging a lower price. These strategies can help companies increase revenue without causing too much disruption or risking losing customers.
The conversation contains valuable insights and practical tips to help professionals elevate their products, company, and career. Tune in to this episode to learn more about effective pricing strategies and take your product management skills to the next level.
Do you want to learn how to be more market-driven? Enroll in Foundations
You’ll learn how to understand the market and its problems, use that knowledge to build and sell products people want to buy, and master the Pragmatic Framework to bring successful products to market.
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28 min

About Product Chats Podcast

From the publisher's feed

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of…