Product Chats Podcast

By Pragmatic InstituteBusiness Marketing Management

Product Chats Podcast episodes

September 03, 2021 How Being a Customer Advisory Board Member Can Ignite Your Product Career
(This episode of the Pragmatic Live Podcast was captured during one of our recent Product Chat webinars)

Companies know that learning more about their customers is the best way to improve their products. But is the research influencing meaningful change? More often than not, the answer is no.

While many mediums facilitate customer engagement, this work only results in tactical, user-level augmentations that have a minor impact. Thankfully, there’s a better strategy and that is a well-run Customer Advisory Board (CAB). Launching a CAB not only leads to significant product enhancements but can also uncover new solutions that lead to substantial revenue gains. But why should you be a member of a CAB?

Rob Jensen, VP of Marketing for Ignite, and learn how a CAB is an effective career-building opportunity for product managers and product marketing managers who serve on them. Not only do members interact with their best customers, but they are also presenting product plans and roadmaps in front of their company executives who otherwise may not be aware of their skills and contribution to the company.
54 min
August 20, 2021 The Age of Products
What a wonderful time to be product marketing, and Pragmatic instructor, Rich Nutinsky, explains why in this episode hosted by Rebecca Kalogeris, VP of marketing for Pragmatic Institute. They discuss how the world of product management has evolved because of new technology and refined approaches to customer research. Rich also shares his own experiences as a product professional and how product training was a game-changer early in his product management career path. They conclude that we are in fact in the age of products.
31 min
August 14, 2021 Dr. Nancy Li - From Worker Bee to Business Leader
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Dr. Nancy Li, director of product, mentor and YouTuber. In this episode, Nancy gives all the details on her powerful story and some amazing tips on climbing to the top of the product industry, from worker-bee to director and beyond.
Dr. Nancy has mentored more than 100 professionals to break through in product management, check out her YouTube below.
https://www.youtube.com/channel/UCIXcpwAsd6uO6PQ7VaMbXpg

37 min
August 07, 2021 How to Design an Effective Content Marketing Team
"Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead." - Charlotte Bohnett

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what qualifies as quality content marketing. As a leader in the field, she shares strategies for building effective content marketing teams from the ground up and talks about the importance of retaining the best employees on your team.
32 min
July 30, 2021 Don't Forget the (UX) Magic: How Disney Uses Design Thinking
This episode was captured during our recent Product Chat series.

We were recently joined by Kimberly Hicks, former vice president of product, games and interactive for The Walt Disney Company. She shared her approach to improving user experience and developing an effective digital strategy.
1 hr 2 min
July 23, 2021 The Power of Subtraction
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Leidy Klotz, author of Subtract: The Untapped Science of Less. He encourages people to fight their instinct to add to projects, products and to-do lists as a way to display competence. Instead, Leidy teaches listeners how to add value to life and work through subtraction. The muscle for adding is strong for most people but subtraction takes practice and intention through prompts and reminders. During the episode, Leidy provides strategies to add subtractive solutions to their toolbox.
"Historically, adding was the only option to improve things. But now, there are so many opportunities to take things away to make things better." - Leidy
38 min
July 16, 2021 How to Manufacture Lightning in a Bottle
Listen in to our recent Product Chat with Oji Udezue, chief product officer at Parsable, as he discusses his experience and shares fundamental product systems that can accelerate your path to achieving repeatable, consistent innovation for your organization.
53 min
July 09, 2021 Managing Teams and Creating Positive Culture During Company Acquisitions
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diana Richardson, technical product manager at Core Logic, explore the challenges that immerge with team and culture during an acquisition. Diana experienced acquisitions during her career and she shares how to navigate the uncertainty during the early stages of acquisition and how to spot opportunities rather than worry about "what ifs."
33 min
July 02, 2021 Flashback Friday - The Return to Fandom and Fanocracy
During the upcoming holiday, allow us to be your guide for some excellent product listening. We look back at one of our most popular episodes featuring David Meerman Scott.
What does neuroscience and selfies have in common? They help create "fandom".
Join us for this episode of our Pragmatic Live Podcast to address just this, and what it means to build and keep fans. Our own Rebecca Kalogeris is joined by David Meerman Scott, to discuss his recent book, Fanocracy: How to turn fans into customers and customers into fans, to address more than just proximity, but how you can empower your fans to help you grow. We chat with David to understand what Fanocracy is, how it can be utilized and how we can tap into our existing fandom.
33 min
June 25, 2021 How Did The Pandemic Change Product Marketing?
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about how to measure success when the baseline is no longer relevant, and how to put structures in place to prepare for the unpredictable."You can't know what's going to happen, but be ready to act when it does. Keep these lessons with you and use them as you go forward. I think the future is going to be different, but I think we've got a lot of promise for this role as we go forward."
42 min

About Product Chats Podcast

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Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of…