Product Chats Podcast

In this episode of Pragmatic Live, Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Listen in now.

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When it comes to implementing change in an organization there are all sorts of pitfalls we know to keep an eye out for, all sorts of people (the under performers, the complainers, etc.) we know to watch out for. But one of the most dangerous blockers of change can come from a pretty surprising source: our high-performers. What turns high-performers in to saboteurs and what can we do to keep that from happening? That’s the topic in this week’s PragmaticLive podcast with our very own Diane Pierson. Listen now!

Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week's podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving.

Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at [email protected].

Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.

Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. 

Rod Griffith, president of MarketReach, Inc., discusses:

• An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles

Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective.

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.

Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way.

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to "Sinnovation," a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye. 

In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a value- or profit-oriented culture for optimal pricing.