Product Chats Podcast

By Pragmatic InstituteBusiness Marketing Management

Product Chats Podcast episodes

March 15, 2024Harnessing the Power of AI for Product Marketing with Anubhav Rao, Product Marketing Pro
“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.”
Anubhav Rao, Product Marketing at AWS
In this episode of Product Chats, we are joined by Anubhav Rao, Product Marketer at Amazon Web Services (AWS) for a discussion on the implications of AI in product marketing. Anubhav highlights how AI can lower the technical barrier for building products, leading to a cluttered market with numerous solutions. Differentiation and reaching the right audience become crucial for success.

Anubhav believes product marketing will play a key role in helping companies differentiate themselves in a crowded market. Product marketers can use AI to automate operational tasks related to customer insights, feedback collection, go-to-market strategies, and personalization at scale in closed communities.

The conversation explores transparency and authenticity when using AI tools, stressing the importance of maintaining a human touch despite leveraging automation. Rao explores using competitor analysis using AI to understand successful strategies and audience needs for product development. Utilizing advanced analytics powered by AI streamlines reporting and data analysis, allowing product marketers to focus on creativity and differentiation.

Tune in to uncover innovative strategies that blend AI's efficiency with the human insight essential for standout product marketing.

Key Takeaways:
1. Leveraging Product Marketing to Stand Out: Rao discusses the potential of AI to simplify product creation and scaling, emphasizing the need for product marketing to differentiate products in an increasingly crowded market. Product marketers can succeed by focusing on niche verticals, unique value propositions, and building strong emotional connections with customers.

2. Chatbots Gone Wrong: Rao explores how AI can enhance personalization in marketing, highlighting the potential of AI in expanding distribution channels and delivering targeted content. He illustrates the power of AI in revolutionizing customer interactions, but how it can also go wrong (see Air Canada’s chatbot fiasco).

3. The Trust Matrix: The conversation steers towards the ethical considerations of using AI, stressing the importance of maintaining authenticity and trust in a world of automated interactions. Despite technological advancements, the basics of understanding your product and audience remain crucial in effective product marketing.

ABOUT OUR GUEST:
Anubhav Rao is a product marketing expert at Amazon, with a background in computer science and a passion for storytelling. Rao's unique career trajectory took him from filmmaking to marketing in India's burgeoning content media space, before moving to Los Angeles for his MBA.

His diverse experiences have shaped his approach to product marketing, with a strong focus on differentiation, distribution, and leveraging technology for growth.

Anubhav’s blend of technical knowledge, creative thinking, and business acumen allows him to understand and communicate the value proposition of complex products effectively.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
29 min
March 08, 2024 Leveraging Digital Twins to Enhance Your Product Processes with Sean Gigremosa
"Just start! People are going to hate your product at the start, but you will learn, and you will get better. Failure is a way of learning."
- Sean Gigremosa, Product Leader and CEO of Claritiv

In this episode of Product Chats, we are joined by Sean Gigremosa, a product leader, agile expert, innovation enthusiast, self-described product management ninja and CEO and founder of Claritiv. The conversation delves into the challenges and opportunities in product management, the importance of understanding customer needs, and the role of AI in extracting valuable insights from conversations.

Key Takeaways:
Talking Points: The conversation emphasizes the crucial role that dialogue plays in acquiring knowledge and generating insights. Sean underscores that 70% of knowledge is learned through conversation. However, notes from a conversation are like a game of telephone where each summary incorporates layers of potential bias. This is an issue because the actual problem could get lost.
That’s why he started Claritiv – an AI powered tool that listens and analyzes conversations across clients, prospects, and departments, allowing you to both pull analysis on specific topics, and find out what emerging topics are important.
Bias in Disguise: Sean shares the importance of removing personal bias in interpreting customer conversations, arguing that AI can provide a more objective analysis of these interactions. AI is only as good as the data being used to train, so believability and accuracy need to be regularly and continually reviewed. Just like children, AI can take on our biases.
Digital Twins, Not Identical: Digital twins are extremely valuable for product managers due to their capacity for detailed simulation and scenario testing. A digital twin is a virtual model that replicates a physical product or system. It can be used to run simulations to predict how a product or system might behave under different conditions. Digital twins can also be used to model and understand user behavior, helping product managers to better design products that meet user needs.

ABOUT OUR GUEST:
Sean Gigremosa is a product leader with expertise in agile methodologies and a passion for innovation. His journey from product manager to CEO provides him with unique insights into the challenges and opportunities in the field. Known for his ninja-like approach to product management, Sean is the CEO and founder of Claritiv, a company that strives to extract valuable insights from conversations using AI.
Discover more about Sean's work and Claritiv at Claritiv.ai for a free trial and experience how AI-powered tools can prioritize product insights from customer conversations.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
43 min
February 23, 2024Gathering and Leveraging Competitor Intelligence Effectively with Steve Gielda
“Are we better than the competition, equal to the competition, or not as good as the competition? Do we know? Sales teams can help us answer these questions.”
Steve Gielda, President and co-founder of Ignite Selling
In this episode of Product Chats, we are joined by Steve Gielda, President and co-founder of Ignite Selling, a global sales training, simulation and consulting organization dedicated to helping customers build world class sales teams.

Steve opens the discussion by addressing the inherent tension between product marketing and sales groups, emphasizing their critical interdependence despite contrasting personalities. He highlights a staggering insight: the vast majority of new products fail to meet their first-year revenue targets, often due to misguided assumptions (detailed in the Whitepaper “5 Assumptions that Cause New Products to Fail”).

Steve identifies three common assumptions that lead to these failures: sales teams knowing which accounts to target, identifying the correct contacts within these organizations, and understanding the unique value of the product to these buyers. He argues that it's the responsibility of product teams to equip sales with the knowledge and tools to overcome these challenges, thereby not just shortening time to market but ensuring a quicker path to significant market share.

For targeting the right accounts, Steve suggests providing sales teams with both quantitative and qualitative criteria to identify the most promising leads. He stresses understanding the value of unique product capabilities and how that varies depending on the audience. To address this, he recommends interactive learning map sessions that involve both sales and marketing teams. These sessions explore the implications of not having the product, the consequences thereof, and how the product's unique capabilities offer solutions.

Key Takeaways:

1. Understand Your Sales Team's Needs: Both product managers and marketers need to comprehend that their sales team requires more than just product information. They need to know how to target the right accounts, engage the right individuals within those accounts, and articulate the unique value the product offers to each stakeholder.

2. Value Communication Is Crucial: Value is positional based on the individual to whom it's being communicated. Product teams need to train sales teams on how to translate product features into unique, stakeholder-specific value propositions. This will ignite their selling abilities.

3. Perform a Product Launch Review: It's important to review the first 90 days post-product launch. This review should assess whether sales representatives have been able to engage targeted accounts, and if they can articulate the unique selling propositions of the product. This will help the product team to understand if they're arming the sales team effectively.

4. Organize Collateral Intelligently: Product marketers often provide sales teams with a lot of collateral. However, they need to guide sales teams on when and how to use each piece of collateral at different stages of the sales process. This guidance can increase the effectiveness of the sales team and ensure that the collateral is utilized optimally.

ABOUT OUR GUEST:

Steve Gielda is the president and co-founder of Ignite Selling, a global sales training, simulation, and consulting organization dedicated to helping customers build world-class sales teams.

With his extensive background in value-based selling, Steve brings a wealth of expertise to the field of sales and customer support, with a focus on accelerating revenue growth. He is passionate about helping organizations find new ways to boost sales.

Steve, along with his business partner Kevin Jones, recently released his latest book, "Ignite Your Sales Strategy," a comprehensive guide aimed at helping sales teams think and act more strategically, quantify, and unlock the true value of the solutions they deliver. His insights and innovative approaches make him a valuable contributor to sales strategy conversations.

ABOUT PRAGMATIC INSTITUTE:

Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
42 min
February 09, 2024How to Innovate on Purpose with Diane Pierson
“If you’re a product manager or product marketer, and you hear your leaders say ‘I want some real innovation this year. I want to see some new thinking.’ We hear that a lot, and they mean it. We all mean it. But what do you do about it? And that's where having an innovation framework comes in."
Diane Pierson, author of How to Innovate on Purpose
In this episode of Product Chats, we are joined by marketing strategist Diane Pierson. Diane views innovation as a complex but critical aspect of an organization's strategy. She believes that understanding and defining innovation is crucial, as it often means different things to different people.

According to Diane, innovation begins with the market and market needs. She emphasizes that innovation must be something that the market is willing to pay for and something they can understand and adopt. However, the definition of innovation will depend on your organization's leadership and their specific vision or goals.

In this discussion, Diane outlines four phases of innovation: reactive, responsive, inventive, and disruptive. Each phase represents different approaches and levels of innovation, and she notes that organizations can exist anywhere on this spectrum. As you progress down the levels, risk, reward, investments and timelines increase.

Key Takeaways:

Understand and Define Innovation: It is vital to have a clear definition and understanding of what innovation means within the context of your organization. This understanding can range from improvements to existing products to creating entirely new solutions for problems that haven't been addressed yet.

The Innovation Spectrum: The innovation spectrum spans from reactive to responsive, inventive, and disruptive innovation. Understanding where your organization stands on this spectrum can guide strategic decisions and help align your team with the organization's vision.

The Role of a Market Strategist: The Market Strategist is a strategic generalist that is positioned above the roles of a product manager and product marketing manager within an organization. They gather all the information, works with product management and marketing to mine the necessary data, and ensures that all necessary pieces are in place.

Prioritize Market Research: Diane urges organizations to match their market research efforts with their position on the innovation spectrum. If the focus is on nurturing existing customers, for instance, the research should be focused on users. If the goal is finding disruptive innovation or growing into new markets, the research should be geared more toward the vision.

ABOUT OUR GUEST:

Diane Pierson is a Marketing Strategist, Founder of Innovate on Purpose, and an instructor at Pragmatic Institute. With a rich background as a product executive, Diane's work revolves around product management and product marketing.

She recently authored the book "How to Innovate on Purpose," aiming to provide a structured framework for organizations to understand and align around innovation.

Listeners can send an email to [email protected] that says, “I want tools” and Diane will send them the top five most popular tools from the book.

ABOUT PRAGMATIC INSTITUTE:

Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
54 min
January 19, 2024 Transforming Business Goals with Customer Experience Insights: An Interview with Erin Knobler
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here

"The best CX is often when you can meet your customers exactly where they are. For example, if your customer persona is busy and unable to engage with email easily, offering phone support likely brings happier customers and retention."
– Erin Knobler, Customer Experience (CX) Guru

In this episode of Product Chats, Erin Knobler, CX researcher and designer, joins us to discuss the importance of customer experience (CX), the methods for gathering data and insights about CX, and the role CX plays in achieving business goals.

Key Takeaways:
Takeaway 1: Understanding the customer journey, which involves mapping out each touchpoint a customer has with a business, is crucial to identifying areas where customers may be experiencing difficulties.
Takeaway 2: Research and data, from customer-facing employees, reviews, customer support interactions, and other sources, provide valuable insights into customer behavior and potential issues.
Takeaway 3: Conducting customer interviews provides direct insights into the customer's experience and can reveal problems that may not be apparent from data alone.

ABOUT OUR GUEST:
Erin Knobler is a seasoned CX researcher and designer. She has extensive experience in leveraging data to transform product strategies and optimize workflows. Her expertise lies in turning qualitative data into quantifiable insights that drive customer-led growth. Erin's passion for customer experience and her ability to bring together business goals and customer needs makes her a valuable voice in the industry.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
51 min
January 12, 2024 Decoding the Language of Innovation in Product with Will Scott
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
"Disruptive innovation is when a company gets into a new category for them and attempts to engage customers on a different level or via a different set of products."
– Will Scott, Product Expert
In this episode of Product Chats, Rebecca Kalogeris and Will Scott discuss how businesses can approach and structure their thinking around innovation. They focus on the importance of understanding what problems a business is trying to solve, the outcomes they wish to achieve, and how they plan to grow.
Key Takeaways:
Takeaway 1: Innovation isn't just about creating something new; it's about understanding the problems your business is trying to solve and the outcomes you want to achieve.
Takeaway 2: You can view innovation through different lenses - such as customer needs, market maturity, and your business's growth strategies - to determine the right innovation vector for your business.
Takeaway 3: When thinking about innovation, consider the whole ecosystem, not just the product itself. How you package and present your product, as well as how easily customers can interact with your business, can all be avenues for innovation.
ABOUT OUR GUEST:
Will is a seasoned executive with over 25 years of international experience leading product marketing and management teams across hardware, software, services, and SaaS B2B companies. Originally an engineer by training, Will held senior positions with Cisco, Navisite and Capgemini, along with a range of full-time and fractional CMO positions through his own B2B product management and marketing consulting business.
In addition, Will was also previously a partner at the premier product marketing agency, Aventi Group, and an instructor at the Kellogg School of Management in their executive digital marketing and product strategy programs. Learn more about Will and other Pragmatic instructors here.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
38 min
January 05, 2024 From Outputs to Outcomes: David Lifson’s Playbook on Bridging Outcomes and Strategy in Product Management
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Manager certification here
“We can try to take a hypothesis-based mindset to the product that we're trying to build or the ideas that we have or the strategy that we have, and use things like user research or design prototyping to put it into play.”
– David Lifson
In this episode of Product Chats, product management veteran David Lifson joins us to discuss the nuances of product strategy, the challenges of merging with a competitor, and the importance of a hypothesis-based mindset in product development.

Key Takeaways:
Takeaway 1: David highlights the importance of focusing on outcomes over outputs in product management, emphasizing the need to align strategy and execution.
Takeaway 2: David shares insights from his experiences at companies of varying sizes and stages, from startups to large firms, including the unique challenges faced by a company that loses product-market fit.
Takeaway 3: David discusses the process of merging with a competitor from a product perspective, providing a peek into the complex decisions involved in integrating products, teams, and tech stacks.
ABOUT OUR GUEST:
David Lifson is a seasoned product management expert with experience at Amazon, Etsy, and many others. He's worked at stealth startups, large companies, and companies at all stages and sizes. He's currently consulting for startups and focused on building great teams that deliver meaningful outcomes. Learn more about David's work here.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Manager? Learn more here.
#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute
39 min
December 29, 2023ChatGPT and the Future of Product Management: An Expert Panel Discussion
“My hope is that for product leaders and product managers is that in five years time you look back and you say, ‘tools like this have allowed me to free up my time so that I can do more high value work.’” - Paul Young

How will ChatGPT impact product professionals?

Since the growing popularity of powerful AI tools is dominating the tech news, we’re sitting down for a round table with Pragmatic instructors to discuss this question.

Paul Young, Cindy Cruzado, Amy Graham, Terry Sadowski, and Will Scott explain the basics of ChatGPT and what this tool (and tools like it) could mean for product teams.

During this episode, they discuss
The limitations of ChatGPT in its current version
How ChatGPT can help product managers in their role
Whether or not they are hopeful for new AI tools like ChatGPT
Want to learn more from these Pragmatic Instructors? Enroll in Foundations where you’ll learn how to master the Pragmatic Framework and build products the market wants to buy.

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If you’ve already completed Foundations, our course selector tool will help you decide on which course to take next.
49 min
December 22, 2023 How to Hone Your Product Release Stories to Make You Irresistible to the Media
Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA
Learn more about us: https://www.pragmaticinstitute.com/
Start your Product Marketer certification here

"Journalists are story builders, and you have to always be aware that what you're releasing has to fit the narrative of the story." – Mickie Kennedy
In this episode of Product Chats, Mickie Kennedy joins us to discuss how to craft compelling press releases by understanding the needs of journalists, focusing on storytelling, and considering newsworthy elements. He emphasizes the importance of including standout quotes, presenting data and numbers effectively, and using the human-interest angle.
Key Takeaways:
·     Product marketers and managers should focus on the narrative they're presenting with their press release, ensuring it aligns with the journalist's audience's interests.
·     Including elements such as case studies, testimonials, and relevant data in press releases can make them more appealing and informative.
·     Sharing media coverage with leads and customers can boost conversions and retention by leveraging the credibility that comes with earned media.
About Mickie Kennedy: Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping businesses increase their visibility and credibility and he’s here to share some valuable insights about how to hone your product release stories to make you irresistible to the media.

ABOUT PRAGMATIC INSTITUTE:
Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.
Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.
If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths at https://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.
Want to learn more about becoming a Pragmatic Certified Product Marketer? Learn more here.
31 min
December 15, 2023 Leveraging Podcasts for Effective Product Marketing with Tom Schwab, Chief Evangelist Officer at Interview Valet
"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet
Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies.
In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards.
Key Points:
1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews.
2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively.
3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them.
Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.
38 min

About Product Chats Podcast

From the publisher's feed

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of…