Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Professionalism is Killing Your Brand: Here's the Cure

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***


Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 

  • (00:00) - Intro
  • (03:31) - Redefining professionalism
  • (05:58) - Dave's journey
  • (09:39) - How Dave's strategy generates leads
  • (17:37) - First steps to being more yourself
  • (24:05) - Why going "too" narrow is important
  • (34:24) - Self-deprecation as a copywriting tool
  • (41:45) - Picking the right fight
  • (51:06) - Dave's last advice
  • (55:52) - Top 3 resources

    • ***

    → Buy my book: book.stfo.io
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    Finally...

    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

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    Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBy Louis Grenier | Marketing & Branding
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