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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template

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From $5,000 to $15,000: How Web Designer Academy Student Aprile Blair Tripled Her Prices

Aprile Blair spent 23 years in corporate aviation - working her way up to Director of Marketing - before she finally gave her notice and went all in on her own web design business. In this episode, she shares the whole journey: building her first website over a single weekend, meeting Shannon at a conference, doing two rounds of 90-Day Shift Private Coaching, and going from pricing projects way too low to charging what they're actually worth.

The centerpiece of this conversation is Aprile's pricing breakthrough. Before coaching, she would have quoted a major project at $3,500. After working through the Package Matrix and the mindset work that made it possible to actually put higher numbers in front of clients, she quoted $15,500. The client picked the top tier without blinking. That one project paid for her entire coaching investment.

What You'll Learn:

Why web designers add more deliverables instead of raising their prices (and how to stop)

How the Package Matrix™ makes it safe to quote higher prices

Why the mindset work has to come before the pricing work

How to find and commit to a niche... even when you're resisting the obvious one

Why "it gets to be easy" is a belief worth fighting for

That it's never too late to start over - Aprile is 45 and says this is the most rewarding thing she's ever done

Resources Mentioned:

Web Designer Academy - Shannon's program for women web designers

90 Day Shift Private Coaching - The private coaching program Aprile did twice

Next Level Mastermind - Shannon's mastermind group for advanced women web designers and WDA graduates

Grab the High-Converting Proposal Template - Learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients

Package Matrix™ - Shannon’s 3-option framework for safely testing premium prices.

Related Episodes:

Episode 189: How To Price Custom Web Design Projects: https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern

Episode 183: Pricing Strategy: Inside The Package Matrix Framework: https://webdesigneracademy.com/pricing-strategy-inside-the-package-matrix-framework

Episode 191: How To Choose the Right Web Design Business Model: https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model

About Aprile Blair: Aprile is the founder of Lexington Creative, a web design studio specializing in the aviation industry. After 23 years in corporate aviation, she left to build her own business and now serves avionics shops, charter companies, FBOs, and other aviation businesses. Website: https://lexington-creative.com | LinkedIn: https://linkedin.com/in/aprile-blair

About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder and CEO of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

For Web Designers: https://webdesigneracademy.com Instagram: @profitablewebdesigner

For Service Providers: https://shannonmattern.com