👉⁠Register for our next Web Designer Academy Live Q&A here⁠

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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠

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If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you.

In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days.

What You'll Learn

Why undercharging is a process problem, not a pricing problem or a skills problem

The three things every client needs to believe before they say yes - and how to design your consultation to build all three

How free consultation, paid discovery, and the package matrix work together to shift from cost-based to value-based selling

Whether paid discovery makes sense for small brochure sites - and what you miss when you skip it

Why your design aesthetic is not what determines how much you can charge

How to land your first Shopify client through relationship marketing instead of freelance platforms

Key Timestamps

[00:00] Introduction and how today's session works

[07:14] Real student pricing results

[09:38] It's not a pricing problem - it's a process problem

[11:52] Free consultation, paid discovery, and package matrix overview

[21:23] Live Q&A begins

[22:33] Add-on services and cost vs. value-based decisions (Emily)

[27:58] Design skills and pricing confidence (Amber)

[35:02] Paid discovery for small brochure sites (Lisa)

[50:04] Landing your first Shopify client (Pradeep)

[57:24] Package matrix for nonprofit clients (Marcy)

[01:04:06] Web Designer Academy program options

Resources Mentioned

Package Matrix Template: ⁠webdesigneracademy.com/template⁠

Web Designer Academy Programs: ⁠webdesigneracademy.com/program⁠

Book a Discovery Call: ⁠webdesigneracademy.com/calendar⁠

Attend a Live Strategy Call: ⁠webdesigneracademy.com/open-house⁠

Related Episodes

⁠Episode 189: How To Price Custom Web Design Projects⁠

⁠Episode 191: How To Choose the Right Web Design Business Model⁠

⁠Episode 186: The Web Designer's Guide to Dealing With Difficult Clients⁠

About Shannon Mattern

Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom.

🎧 Profitable Web Designer Podcast: ⁠https://webdesigneracademy.com/podcast⁠

🌐 Website: ⁠https://webdesigneracademy.com⁠

📱Instagram: ⁠https://instagram.com/profitablewebdesigner⁠

📱TikTok: ⁠https://tiktok.com/@profitablewebdesigner⁠

📺 YouTube: ⁠https://youtube.com/@profitablewebdesigner⁠

🤝 LinkedIn: ⁠https://linkedin.com/in/shannonmattern