Sponsored by⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project.⁠ ⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time.

Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/proposal⁠

Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing

If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options.

In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap. 

Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call. 

Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work.

What You'll Learn:

Why referrals are slowing down and what's really driving it

What a Lead Waterfall is and why time-contained activation events work better than cold outreach

The six missions of Booked Out in 6 and why the order matters

How to shift from cost-based to value-based pricing

How to find your activation event idea by working backwards from your main offer

How to find warm leads hiding in your existing pipeline

Resources Mentioned:

Lead Waterfall Training (May 13, 1 PM ET): ⁠webdesigneracademy.com/waterfall⁠

Tiny Marketing: ⁠tinymktg.com⁠

High-Converting Proposal Template: ⁠webdesigneracademy.com/proposal⁠

Related Episodes:

⁠Episode 189: How To Price Custom Web Design Projects⁠

⁠Episode 183: Pricing Strategy: Inside The Package Matrix Framework⁠

⁠Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School⁠

About Sarah Noel Block:

Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines.

⁠tinymktg.com⁠

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries.

The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at ⁠https://shannonmattern.com/package-matrix⁠

For Web Designers: ⁠webdesigneracademy.com⁠

For Service Providers, Consultants & Agencies: ⁠shannonmattern.com⁠

Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠