Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal

Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya

In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands.

Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully.

What You'll Learn:

Why 'should' is one of the most dangerous words in your business - and how to spot it

What it looks like to design your business around the life you actually want

Taking your foot off the brake: the mindset work underneath the business strategy

Resources Mentioned:

Studio Coya: https://studiocoya.com/

Aiza on Instagram: @studiocoya

Nourish Your Brand Podcast by Aiza Cheung - search on your podcast app

Next Level Mastermind: webdesigneracademy.com/next-level-mastermind

Related Episodes:

Episode 191: How To Choose the Right Web Design Business Model - https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model/

Episode 189: How To Price Custom Web Design Projects with Shannon Mattern - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/

About the Guest

Aiza Cheung is the brand chef and designer behind Studio Coya, a branding studio with a food-themed twist. She specializes in branding signature offers for high-achieving service providers through her seven-day Offer Oven sprint. Aiza helps business owners make their best work recognizable, clear, and ready to sell.

About Shannon Mattern:

Shannon Mattern is a pricing strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom.

🎧 Profitable Web Designer Podcast: https://webdesigneracademy.com/podcast

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