In this episode, we explore the role of proof and trust in private practice growth — and why saying "we're the best" just isn't enough.

Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients.

You'll hear about:

• The psychology of proof and how people decide who to trust

• Why most clinic marketing lacks credibility

• Practical ways to build authority without sounding salesy

Learn more at www.orange-gray.com