Prosperous Coach Podcast

Hey Coaches!

A favorite question I like to ask coaches is: Would you buy what you’re selling? And, if so, what amount would you be willing invest? Your answer is telling and it might have you re-evaluate your offer, your pricing, your messaging, website and more.

This episode is short and has 10 powerful questions to ask yourself that will help you know if you’re on the right track. Find the full transcript at prosperouscoach.com/205.

I think it's really helpful for coaches to hear other coaches’ experiences of niching as an example and also about the ways they've decided to market their coaching effectively.

I am so excited to share with you a human being who I had the privilege of working with in my 5-month VIP Coaching Business Breakthrough program earlier this year, and I'm so excited to introduce her. ...

Her name is Elana Israel. She has a business called — and also a podcast called the same thing — Partnership Aligned.  She is a relationship and intimacy coach, helping moms with little kids reach greater happiness with their life partner through self-empowerment, better communication, and deeper intimacy.

Find the full transcript for this episode and other resources mentioned at prosperouscoach.com/204.

Also mentioned in this episode is Elana's 2nd podcast episode called The Secret to Ending Conflict in Your Relationship

 You are more business savvy by far than I was! And still, you might not have thought much about this aspect of your business that I’m about to share. It’s an eye opener. Find the full transcript for this episode plus resources for new coaches at prosperouscoach.com/203.

All businesses, including coaching businesses, need a business model. It defines exactly how you will earn profits, what you will offer that is highly desired by a unique target audience and how you’ll attract that audience. Pretty essential stuff.

Coaching is really a collection of tools and techniques that you take out and employ when the moment is right. The more you coach, the more savvy you become about when and how to use those tools and techniques. It helps you create a style.

Today, I will share with you my absolute favorite coaching tool to help clients release drama. Find the full transcript with the details of this tool at prosperouscoach.com/202.

New coaches reach out to me every week with the same set of 7 challenges related to getting traction in their coaching business.

All of these challenges have root causes in perspective and the solutions have a similar thread. Read about the root causes and solutions here.

Listen to other episodes related to this episode:
7 - Why is Coaching a Hard Sell?
20 - How to Stop Saying Yes to Bright Shiny Objects
22 - Why Should a Coach Do Market Research?
108 - How to Develop Your Signature Coaching Program

Today we’re digging into something that’s rarely talked about by marketing experts. It is about why you only want to attract people who do have the motivation and the financial ability to hire you. Find the full transcript at prosperouscoach.com/200

Woohoo, this is the 200th episode of Prosperous Coach Podcast! Thank you for listening and sharing this podcast with other coaches!

Links mentioned in this episode:

1. Coaching Business Checkup series - If you find yourself working hard but not getting traction, this episode series addresses what’s usually missing.

2. Grab a single Strategy Session with Rhonda Hess, International Business Coach for Coaches to strategize something specific about your coaching business solved such as choosing a viable audience of seekers and a smart coaching niche! 

3. The simplest coaching business model. Low labor, high profit!

4. Create a high ticket Signature Program.

5. Be sure that your program solves your audience's BIG problem on the way to a BIG goal. 

I thought long and hard about what, over the years, clients have told me tipped them over from 'maybe' to 'YES'. It's powerful!

This episode gives you 6 simple things plus 1 strategic action that you can do now to help your coaching prospects shift from just considering your services to clicking onto the certainty button and committing. Find the full transcript at prosperouscoach.com/199.

Are you  a new coach who is ready for step-by-step hand-holding to create everything for your business with expert support and then launch with confidence? I have 2 openings now for the VIP Coaching Business Breakthrough -private program with me - Rhonda Hess of Prosperous Coach.

Together we will land your niche, craft messaging & web copy, develop your Signature Program, handle pricing, packaging and positioning, marketing strategy, content and everything in between.

IT'S TIME FOR YOUR SUCCESSFUL LAUNCH
If you're serious about getting your coaching business launched with expert support, fill out the application on this page and we will set up a Discovery Call to learn about each other.

Other Episodes Mentioned

- Episode 137 is a good one to listen to after this episode. It’s called Your Future Coaching Clients Might Be Turned Off By Automation.

- Episode 141 has 5 Questions to Test Your Coaching Business Integrity.

This episode is a mindset shift and hack for that moment when your coaching prospect starts to question you or object about your program as you are trying to enroll them. Find the full transcript with notes you’ll want to refer back to at prosperouscoach.com/198.

There you are in a Discovery Call to enroll a new coaching client into your Signature Program. You are connecting, enjoying each other, engaging with curiosity. You’ve learned some things about them and they have about you too because of the way you are showing up.

Then, the moment comes for you to invite them to enroll. Suddenly your energy, your pace, and maybe even your tone of voice, shifts. You go shaky inside. Imposter Syndrome jumps in. Fear takes over.

And, you’ve stopped using coaching skills in the conversation.

·      Now you’re performing when before you were connecting.

·      Now you feel attached to outcome when before you were present and detached.

·      Now it feels like it’s all about you when before it was all about them. 

But in fact, nothing had to change.

The conversation is still about them even if you are sharing the details of your program and inviting them to enroll. And, you still have all those powerful skills at the ready – messaging, reframing, asking powerful questions, listening, intuiting, using perspective to help the person see things a new way.

It helps to remember that marketing, enrolling and selling are ALL in service to your prospective clients. You do those things as part of your service because without those things your coaching clients won’t get the value of your support.

The Big Scary Objection Questions

When you enroll clients use all the same skills that you do for coaching. Move into your invitation seamlessly. Connect rather than perform. Stay detached. Listen closely even if they ask you “big scary” questions like these …

·      What makes you qualified to do this?

·      How do I know you can help me?

·      Do you have references?

·      Are you certified?

·      What results have your other clients had?

·      What experience do you have in helping people like me?

·      Why do you charge so much?

·      How will I afford this?

If you need help acing the enrollment process, it’s one my superpowers so grab a Strategy Session with me at prosperouscoach.com/strategy.

And to learn the secret about answering prospect's objections read more here.

Okay, so this episode might seem like a good one to skip. But DON’T! You’ll be thanking me someday if you listen and pick up the 4 coaching business logistical tips I have for you. Find the full transcript for this episode at prosperouscoach.com/197.

Here’s the new coach scenario … you get out of coach training and set up your potential client times on your calendar. If you’ve quit a job to start your coaching business you might think, well my clients have jobs and won’t be able to meet until evening and I should also offer a weekend day too.

Or maybe you still have a full-time job and you’re trying to build your coaching business as a side hustle and, in that case, nights and weekends may be all you have to offer.

Or, when you enrolled your first client, you just asked your new client what time is best for them and rearranged your life to make that work.

With any of these scenarios, you might regret the decision to do what’s convenient for your client.

Scheduling Tip #1: Don’t Pander to Your Coaching Client’s Preferences

I understand the impulse. You want to get clients so you’ll bend over backwards to make things easy for your prospects. Strangely, this is not a good practice if you want to stay in your coaching business for more than a few months.

I’m guessing that part of the reason you want to be a coach is to work for yourself. To make your own decisions and do things your way. So do that from day one and make it your practice even if you haven’t enrolled a single client yet!

Here’s a secret … when people hire professionals, they expect to fit into the openings that are left. But more importantly, if you don’t set boundaries on your business from the beginning when you don’t have any clients, you won’t like your life when you do have clients

I’m embarrassed to say it took me years to figure this out for myself.

There’s a smart mindset here … ACT AS IF you are a coach in high demand right now. Make decisions for your business from that personally powerful place and not from the newbie mindset.

Think about it this way, if you are a coach in high demand and a new client comes along you will only have maybe one or two potential time slots available on your calendar. And guess what … the new client will happily take what they can get!

I know this hard to imagine this at the start because you are so eager to please. But if you’re eager to please what does that signal to prospects? That you are inexperienced, lack confidence and maybe even that you are desperate. That might sound harsh. It’s just something I’ve realized over time.

Successful entrepreneurs value their time in every way. And isn’t it better to model the behavior you want to grow into?

By the way, this is the same savvy mindset that will guide you to charge fees for a sustainable business AND life!

So, set up your availability to suit your lifestyle. Do you go to Pilates on Tuesday and Thursday mornings? Great, don’t work until noon that day. Do you want to pick up your kids from school every day. Block out afternoons. Do you want a weekday off plus your weekend too. You can have it!

Now, if you really believe that your audience is never going to be available when you most want to work that should influence your choice of audience and niche, which is your very first business decision and I can help with that. 

If you still have not clicked on the certainty button for a viable audience and profitable niche that fit you schedule a Strategy Session with me. I’d love to help you nail that.  

For Tips #2 and #3 read more here.

Hey Coach,

If you are connecting with the strategies I share in Prosperous Coach Podcast, let's work together to get everything for your business foundation done for you with VIP 1:1 support. Fill out the application here and I'll be in touch to set up a Discovery Call with you.

I work with just 20 coaches each year in this Coaching Business Breakthrough program. Let's get started now so you can be a coach in high demand much sooner!


This episode may surprise you. And I think that you will want to see the full transcript for this episode so you can make shifts in your mindset and business approach. Find that at prosperouscoach.com/196 

A coach once asked me a shocking question in a Strategy Session. She said: “When will I know that I’ve failed at this and should just go get a job?”

All sorts of thoughts and feelings went through my mind – mostly sadness because it felt like she’d given up on herself before she had even launched her coaching business. But I understood where she was coming from.

We went on to have an excellent coaching conversation. And her takeaway is really important for all coaches in the first 3 years of their coaching business …

Success is not an all or nothing proposition.

No one reaches their full potential and ultimate success in one step or even 10 steps or even 100 steps. If we did, we’d all be miserable, arrogant louts who would spend the rest of our days doing nothing because … what’s the point? 

Everyone, including the most famous successful people in the world found the success you know about by:

1.    Trying something

2.    Making mistakes

3.    Getting frustrated

4.    Trying something with a better mindset or approach

5.    Having incremental wins and failures.

Success is staying the course, marshaling your mindset and finetuning your approach.

And here’s something else you might know deep down but have forgotten. A business owner doesn’t reach the pinnacle and stay there. You reach a pinnacle and might be able to coast for a while, and then you are asked to innovate and make new shifts to find your growth cycle.

By telling you this, what I’m hoping is that you’ll stop comparing yourself to others, raise awareness of where you are appropriately on the developmental path and be patient with the process while also having unstoppable determination.

And that’s the first of the eight smart moves to become a coach in high demand:

#1 Ask Yourself Repeatedly for Patience and Determination

Anything worth doing takes time. Look, this is YOUR time, your gig. You are privileged to be able to launch your own business and to help other people do their hard but worthwhile thing.

Prove to yourself that you can stay the course even during times when there’s no proof that anything is happening.

Be honest …

·      You are DONE with working for someone else!

·      Tell yourself you WILL do this. Be unstoppable.

·      See yourself as the HERO of your own movie.

·      Realize how PROUD you will feel taking this road less traveled.

Read about the other 7 smart moves here.