In this episode of Art & Cocktails, Ekaterina Popova shares her thoughts on building a sustainable art career in the unpredictable world of social media. After posting a thought-provoking quote about building on "rented land," Ekaterina dives into why relying solely on platforms like TikTok and Instagram can be risky. She offers strategies for protecting your time, energy, and intellectual property, while emphasizing the importance of creating your own space—whether through newsletters, websites, or podcasts. Tune in for actionable advice on building your brand with intention, nurturing real connections, and creating art that stands the test of time.

If you’re tired of the noise and want to focus on what truly matters—creating and connecting—this episode is for you. Don’t forget to subscribe, share with your creative community, and tag me at @katerinaspopova or @createmagazine if this resonated!