In this episode, we dive into the world of organic content and how to make it work for your professional services firm. Our guest, Peter Vander Wall, a marketing consultant specializing in helping professional service firms scale their client acquisitions, shares insights on creating relatable and valuable content. From agitating the pain of your ideal audience to the power of storytelling, Peter provides proven methods to connect with your audience and deliver content that resonates. If you've ever struggled with fear around sharing sensitive data or navigating regulatory concerns, then this episode is a must-listen. Plus, we'll explore practical tips for generating organic content and overcoming mindset blocks. So, get ready to learn and take your organic content strategy to the next level.

Peter is a marketing consultant specializing in helping professional service firms scale their client acquisition. He started out as a content creator for a real estate CPA firm, helping them add multiple 7 figures of revenue over 2 years. Now he's taken the lessons learned along the way and helps other professional service firms do the same.

Instagram: https://instagram.com/petervndr?igshid=MmVlMjlkMTBhMg%3D%3D&utm_source=qr YouTube: https://youtube.com/@petervndr?si=ixIeNBBxbYUkz8BG

What you'll hear in this episode:

04:04 Business owners often doubt their content's impact.

06:46 Identify the problem, present an attractive solution.

09:59 Pure education content evolves into attention-grabbing format.

13:51 CPAs should be relatable, knowledge is assumed.

18:57 Enhancing storytelling, collaboration and audience expansion strategies.

21:21 Best at Q and A, brainstorming challenges.

24:16 Regulations, disclaimers, and value in advice.

If you like this episode, check out:

Pricing Blunders That Could Cost You Thousands

How to Build Trust with Your Customers

Why Just Bumping Up Prices Doesn't Cut It

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.