In the world of vintage watches, provenance is a critical component of the value of a given watch.

What is provenance?

Here's a good description from Timepiece Chronicle:

So... provenance is kinda like the backstory of a watch.

For example:

A 1930s era 14k gold Longines tonneau-shaped wrist watch sells for about $1000.

A 1930s era 14k gold Longines tonneau-shaped wrist watch owned by Albert Einstein sold for $596,000.

Almost 600 times more money for the same watch!

But is it really same watch? Sure, the materials and construction and design are all the same. But one is a direct physical connection to one of the greatest scientific minds who ever lived, and the other... well, it tells the time (and probably pretty badly, at that).

Here's the thing...

The value of a product or service often comes from intangible things like provenance or status or brand or morale or peace of mind.

This is not irrational buying behavior. You prove it every time you buy a Coke or shop at Target or splurge on a pair of Nikes and tell yourself that "this one is worth more because of $reasons".

Value is not an inherent property of a thing. It's a perception in the mind of the buyer.

The question is, what does your ideal buyer value?

Yours,

—J

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Do you have questions about how to improve your business?

Things like:

• Value pricing your work instead of billing for your time?
• Positioning yourself as the go-to person in your space?
• Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

https://jonathanstark.com/call

I hope to see you there!