Here's an overview of this episode... My Journey

• I don't have any regrets
• I could have done things differently, but I didn't — part of the journey
• Looking back, I wish I was more willing to invest early
• Looking back, I'm glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
• Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
• I didn't, and that's okay!

1) Determine an Initial Niche (this can change!)

• Focus on a group that spends money
• Focus on an area of expertise
• Focus on an area where you could write a TON of content

2) Invest in a Home Base

• Website
• Logo
• Photos
• Hosting
• DON'T SKIMP

3) Create a TON of written content

• Write a list of questions you get from customers or potential customers
• Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
• These questions are your blog posts
• Determine a frequency that you can maintain and commit to
• Share across Facebook, Twitter, etc.

4) Create How-To Videos

• 1-3 minutes
• Extension of the written content. HELP people interested in your related industry.
• Upload to YouTube.
• Upload to Facebook.

5) Create a Lead Magnet and Build an Email List

• Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
• Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
• Use OptinMonster, Pippity, etc. to push the opt-in to visitors

6) Facebook ads

• Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
• Create a Facebook page
• Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
• Create lookalike audiences to do the same
• Target interests and split test vs. lookalikes
• Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.

CLOSING

• More to come
• Guests
• Audio versions of blog posts
• jonloomer.com/pub
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