The Pubcast with Jon Loomer

PUBCAST: 6 Steps to Entreprenurial Success

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Here's an overview of this episode...
 
My Journey
  • I don’t have any regrets
  • I could have done things differently, but I didn’t — part of the journey
  • Looking back, I wish I was more willing to invest early
  • Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
  • Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
  • I didn’t, and that’s okay!
    •  
    1) Determine an Initial Niche (this can change!)
    • Focus on a group that spends money
    • Focus on an area of expertise
    • Focus on an area where you could write a TON of content
      •  
      2) Invest in a Home Base
      • Website
      • Logo
      • Photos
      • Hosting
      • DON’T SKIMP
        •  
        3) Create a TON of written content
        • Write a list of questions you get from customers or potential customers
        • Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
        • These questions are your blog posts
        • Determine a frequency that you can maintain and commit to
        • Share across Facebook, Twitter, etc.
          •  
          4) Create How-To Videos
          • 1-3 minutes
          • Extension of the written content. HELP people interested in your related industry.
          • Upload to YouTube.
          • Upload to Facebook.
            •  
            5) Create a Lead Magnet and Build an Email List
            • Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
            • Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
            • Use OptinMonster, Pippity, etc. to push the opt-in to visitors
              •  
              6) Facebook ads
              • Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
              • Create a Facebook page
              • Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
              • Create lookalike audiences to do the same
              • Target interests and split test vs. lookalikes
              • Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
                •  
                CLOSING

                 

                • More to come
                • Guests
                • Audio versions of blog posts
                • jonloomer.com/pub
                • Subscribe, rate and review
                  • ...more
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                  The Pubcast with Jon LoomerBy Jon Loomer
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