This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor. Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share. Check out the episode and geek out with us!

Topics discussed:

• Andrew's background working for the US Congress social media team
• Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
• Facebook's mobile success
• Purchase Intent: Desktop vs Mobile
• Broad ad placement and ad reporting strategies
• View Based vs Click Based conversions: What they are and why they're important

• Facebook Marketing Advanced University: Power Editor
• Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting
• Benefits of the new Facebook Ad Reports
• Facebook Ads Reports: A Tour of a Powerful New Tool

Make sure your subscribe, rate and review on iTunes!

Contact Andrew Foxwell:

Twitter: @AndrewFoxwell

Email: [email protected]